Posts tagged SM
UNIQLO is coming to the Philippines

Don't you just love how Manila is fast-becoming a world-class shopping mecca? All the best brands are finally arriving in our shoes, and the latest to join the growing list is Japanese casual fashion brand UNIQLO. It's definitely something Pinoys will love because we're very much into laidback basics.

SM, who recently brought Forever21 to Manila, will also carry UNIQLO. It's slated to open come early 2012 so that's something to look forward to next year! The good news is that judging by the pricing of F2, it's reasonable to speculate that UNIQLO pieces will still remain affordable.

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My best SM Southmall fashion finds from Promod and Parfois (plus mini-contest!)

It’s been only a little over a month since I’ve walked into Promod and Parfois, but I’m pleased to see that both brands have so many new stuff to ogle at! I visited their SM Southmall home this time. Speaking of SM Southmall, I noticed that it’s still being renovated, but I noticed that the look and feel of the place has brightened up since last I’ve been there. Can’t wait to see its new look!

Aside from the new interiors, SM Southmall has also been bringing in more trendy brands. I spotted Cache Cache, All Flip Flops, Charles & Keith, Terranova, and La Senza among the usual local names. Promod and Parfois, two of the most trendy yet sophisticated brands in retail right now, are heading the pack. Here are my top picks!


Promod is already raring for fall. Their latest collections have two color stories: on one hand, they have woodsy tan mixed with rich hues like blue, orange, and burnt pastels. On the other hand, the brand features a stark black and red palette for the corporate woman. 


Warning: lots of photos after the cut!


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SM Southmall celebrates fashion

I’m very happy to observe that as Filipinas are starting to step up their style chops, malls are also keeping up! I’m sure you’ve already observed the influx of amazing items in SM malls in the past year or so - from shoes, accessories, to clothes, the previously “outdated” mall chain has risen up to become one of the country’s most fashionable places to shop in. 

SM malls in the main Manila area have reinvented themselves, but the South will not be ignored. Before, stylish Southerners in the Las Pinas and Alabang area may be obliged to make a trip to Makati or Ortigas to get dibs on the latest fashion pieces. Now, SM Southmall can be your one-stop shop in the South for the best fashion finds.


SM Southmall recently held a fashion show to showcase some of its most stylish brands. Promod, Parfois, Accessorize, and All Flip Flops were some of the names that took part in the event. Models donned the latest collections from these brands and strutted their stuff on the catwalk.

This girl is totally rocking The Promod Clogs That Got Away. Huhu.

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Sale alert: Accessories sale at SM Manila

Heads up! SM Manila is having a grand accessories sale today. The event is called RED SALE. It will be held at the upper ground floor of SM Manila, today until June 26. Fashionable items for men and ladies are up to 50% off and as low as P50. There are handbags, scarves, necklaces, and other pieces on the racks. It's excellent time to stock up on scarves and hats now that the rainy season is here!

You should definitely visit if you're in the area. Check out the items on sale after the jump!

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SM Fashion Forum: The hotspot for chic investment pieces

We all love cheap clothes, but sometimes, it's wise to invest in choice pieces that will serve us for more than a few washes. Basics like the little black/white dress, stunning cocktail dresses, and evening gowns are items that need to stand the test of time in our closets. It makes more sense to blow a few thousands on them and then recycle until you get fat, or die. Lol.

Anyway, that's the idea behind the SM Fashion Forum located at the third level of SM Makati. The clothes there are in the P2,000 to P5,000 price range, but they are picked with care to reach a balance of quality, trendiness, and versatility without sacrificing timeless style. The clothes are from US brands like Adrianna Papell, David Meister, Donna Morgan, London Times, Max & Cleo, and Maggy London, to name a few. Miss Couture is a line for the younger set in terms of cheaper pricing and styles.

If you're looking for clothes to wear for important business meetings, power lunches, and parties/events from semi-formal to formal, I highly recommend Fashion Forum as your first stop. However, if you're into cheap and trendy disposable clothes for malling, clubbing, or coffee dates, go to Forever 21! Or any mall department store and tiangge, really.

Here's a virtual tour of the SM Fashion Forum:

Bright, well-lit interiors and spacious aisles will greet you upon entering

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Jeffrey Campbell Shoes in the Philippines

The iconic and wildly popular shoe brand, Jeffrey Campbell, has been here in the Philippines for some months already. SM Makati has been carrying the brand in their upscale shopping section called Fashion Forum. But why no buzz? See for yourself:

The whole selection of JC shoes available in Manila

The shoes aren't ugly - in fact, they're quite beautiful, just the thing you need for casual wear. But Jeffrey Campbell is famous for its edgy, aggressive statement heels, not for its conservative selections.

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