SM Southmall celebrates fashion

I’m very happy to observe that as Filipinas are starting to step up their style chops, malls are also keeping up! I’m sure you’ve already observed the influx of amazing items in SM malls in the past year or so - from shoes, accessories, to clothes, the previously “outdated” mall chain has risen up to become one of the country’s most fashionable places to shop in. 

SM malls in the main Manila area have reinvented themselves, but the South will not be ignored. Before, stylish Southerners in the Las Pinas and Alabang area may be obliged to make a trip to Makati or Ortigas to get dibs on the latest fashion pieces. Now, SM Southmall can be your one-stop shop in the South for the best fashion finds.


SM Southmall recently held a fashion show to showcase some of its most stylish brands. Promod, Parfois, Accessorize, and All Flip Flops were some of the names that took part in the event. Models donned the latest collections from these brands and strutted their stuff on the catwalk.

This girl is totally rocking The Promod Clogs That Got Away. Huhu.

According to SM Southmall, they are currently renovating their retail area into something that’s more refreshed and vibrant. Aside from the brands mentioned above, the mall also boasts of newly opened stores like Nine West, Cache-Cache, Charles and KeithLa Senza, Terranova and G By Guess. 

I’ll be visiting SM Southmall soon to check out what’s up, so stay tuned for that! In the meantime, if you live in the South, perhaps it’s time to give this mall a second look. ;) Like SM Southmall on Facebook now!