My best SM Southmall fashion finds from Promod and Parfois (plus mini-contest!)

It’s been only a little over a month since I’ve walked into Promod and Parfois, but I’m pleased to see that both brands have so many new stuff to ogle at! I visited their SM Southmall home this time. Speaking of SM Southmall, I noticed that it’s still being renovated, but I noticed that the look and feel of the place has brightened up since last I’ve been there. Can’t wait to see its new look!

Aside from the new interiors, SM Southmall has also been bringing in more trendy brands. I spotted Cache Cache, All Flip Flops, Charles & Keith, Terranova, and La Senza among the usual local names. Promod and Parfois, two of the most trendy yet sophisticated brands in retail right now, are heading the pack. Here are my top picks!


Promod is already raring for fall. Their latest collections have two color stories: on one hand, they have woodsy tan mixed with rich hues like blue, orange, and burnt pastels. On the other hand, the brand features a stark black and red palette for the corporate woman. 


Warning: lots of photos after the cut!


I already talked about THE boots I so badly want. Can’t wait for them to go on sale! 

Incidentally, Parfois already has their new collection in! I get that jetsetting vibe with their big totes that are perfect for hand carrying your luggage in style. If you’re not traveling, the big bags are great for storing your laptop and daily stuff in.

The brand’s fresh batch of accessories keys in on some of the latest trends: tribal and 70s glam. The tribal theme is evoked by colorful beads and prints while the 70s is all about metal, metal, and more shiny metal!

I have this pair in sky blue! It's currently on sale for P1,000, originally around P2,600


Hope you enjoyed this little tour. :D If you’re based in the south, better drop by SM Southmall soon to check out these finds in person. Of course, don’t forget to catch the ongoing sale! Both brands are just unloading all their old stock (which isn’t really old since I’ve seen many of the pieces as new just two or three months ago). 

Actually, the whole of SM Southmall will be on a 3-Day Sale this weekend. It's the perfect time to snag great finds at nice prices.

Now, time for the mini-contest!  It's for Project Vanity readers based in the south. The prize is neat, a P1,000 gift certificate that you can spend on Promod and Parfois.

1. Go to SM Southmall and take a photo of what you want to buy. It must be something related to fashion and beauty.

2. Post it on the Project Vanity Facebook Page.

3. Like the SM Southmall Facebook Page.

Suuper easy right? Can't wait for your entries! Contest ends on September 15. :D