Do you believe that men are from Mars and women are from Venus? While the differences can sometimes feel very stark, the fact is that many of our needs are the same, including personal care. I mean, both have the same simplistic goal to get cleaned and look groomed. So why do brands insist on putting out separate product lines for men and women?Read More
My idea of a low maintenance beauty routine is cutting down my skincare to four steps and taking 15 minutes tops for application. My boyfriend’s idea? Skincare activities that can be done once every couple of weeks and that will require low to zero physical effort on his part! We're working on it, but if you’re lucky enough to find a guy who believes in sunscreen, hold them close and consider me envious. For SO's that are as low maintenance as mine is though, here are six beauty activities that you can still do together to help him get used to the idea of taking care of his skin.Read More
Skincare, whether you are a man or a woman, is not an option. There's no stigma when women take precious care of their skin, but men? It seems that the prevailing thought is that if you're a guy and you use something other than soap and shampoo, you're considered metrosexual or even gay. That's unfair and quite counterproductive. If men can't not brush their teeth, then they also can't not use a proper facial wash, toner, and moisturizer.
Maybe the stigma lies in how products are packaged. Let me share a conversation I had with someone from a giant skincare company. The rep remarked that they are surprised that their new facial wash (then) was so successful, even men were buying them. It appears that men thought the new facial wash was for them simply because the tube was black.
Maybe guys don't feel as shy about skincare when the packaging is very much male. What do you think? If that's the case then they will love Watsons Men skincare line, with it's macho metal tubes and sporty bottles.