Top 8 game-changing beauty products in the last decade

Sometimes we can’t help but geek out on the technology behind some best beauty products out there. Each year, a new groundbreaking product with amazing innovation pops up and wows us all. But which of these beauty has actually raised the bar to achieve icon status in the last decade?

The Estée Edit by Estée Lauder Kendall Jenner Eyeshadow Palette, Flash Photo Gloss, and Flash Photo Powder

OK, these may not be iconic products yet, but we already predict that the recently launched The Estée Edit by Estée Lauder is already on its way to the Beauty Hall of Fame. A new makeup line for millennials, The Edit draws inspiration from two of its ambassadors, the infamous Kendall Jenner, and Korean model and social media star Irene Kim. Out of the 82-piece makeup line, three products stood out and here’s why:

The Kendall Jenner Eyeshadow Palette, with color choices curated by the palette’s namesake, has two standout gold and silver shades that glow under black lights. Probably weird if you think about it, but would really be cool for going out to clubs!

The Flash Photo Gloss and the Flash Photo Powder have the selfie-obsessed generation in mind. As the product name implies, these are must haves for taking great photos. The gloss has a cool blue undertone that can make teeth look whiter while the blue-tinged powder is not just oil-absorbing, it also gives your skin an inner glow - two makeup properties that are music to anyone’s ears.

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Sally Hansen Miracle Gel (P700~ at department stores)

Gone are the days of three-hour gel mani-pedi sessions at your favorite nail salon just to have those - excuse the pun - hard as nails nails. Not to mention the additional trip to go back and have the gel polish removed. Thanks to the Sally Hansen Miracle Gel, you only need this two-step manicure that applies like a normal polish to get that beautiful mani that lasts up to nine days. The secret? No voodoo, just pure science. The scientists at Sally Hansen developed polish and top coat formulas that when used together produce a harder, stronger, shinier surface than regular polish. No need for UV light exposure too, unlike other gel polishes. To remove, use any polish remover like you would on a regular nail polish.

Make Up For Ever Ultra HD Invisible Cover Foundation (P2,700 at MUFE)

What do you do when advancement in photo and film technology is out to magnify your every pore and wrinkle? You develop a makeup that can make your skin look flawless even on high definition! This is what the Make Up For Ever founder Dany Sanz had in mind when he spent years perfecting a full coverage foundation formula so that celebrities’ skin would look flawless on HD and even 4K screens. The result is a creamier, more hydrating foundation that not just works for celebs but for normal gals like us who tend to over abuse our SnapChat and Instagram filters (oops!).

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Maybelline New York Lip Gradiation by Color Sensational (P399 at department stores)

Let’s thank the Dior 2013 Fall show for the gradient lip trend, but let’s give props to Maybelline New York for bringing the trend down to the masses with their dual ended lip pencils! Before these lip pencils came out, makeup artists recreated the gradient lip by painstakingly pressing and blotting lipsticks onto the center of the lips, then cleaning up the edges to make it look soft and diffused. With the Lip Gradiation Pencil, you get a creamy matte lipstick on one end and a rubbery, eraser-like tip that lets you sheer out the pigment. You don’t even have to use the smudger if you don’t want to; the lipstick is also a good creamy matte lipstick on its own.

Micellar Cleansers

Started as a trend in France, micellar water cleansing for makeup has been one of the simplest yet revolutionary advancements in beauty. The micellar formulas have been making waves worldwide because even though the formula is like water, it can effectively and gently remove makeup without leaving any greasy residue on your face. So far we've tried the Bioderma Crealine H20 Micellar Solution and pitted the Sebium variant against Bifesta. Local beauty brand Happy Skin Cosmetics have their own version in Make A Clean Sweep Micellar Makeup Cleanser. You should check them out if you're planning to try this new cleansing technology!

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Conair Infiniti Pro Curl Secret (P10,000~ at Watsons)

It may look like an ice cream scooper from the future, but the Conair Infiniti Pro Curl Secret (also called BaByliss Curl Secret) is a no-clamp, no-wand curling iron that is touted to be the fastest and simplest way to achieve perfectly sculpted curls. The “barrel”, that actually works more like hot rollers, pulls on a portion of your hair when you press the handle. The curler then beeps when it’s time for you to release the handle. The result is even and shapely spiral curls that are heated on all sides. Here’s a video to give you more idea on how the Curl Secret works.

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Beauty Blender (P995 at BeautyMNL)

Just like the Make Up For Ever HD Foundation, the Beauty Blender was developed to help makeup artists cope with the advent of HD TV and HD movies. Makeup artist Rea Ann Silva was working on the set of television show Girlfriends and she was tasked to give the actors flawless complexion on TV. She got tired of cutting hundreds of sponges into triangles, so she put these hundreds of cut sponges together to create one perfect sponge for makeup application. Hence, the Beauty Blender was born.

It's become a cult beauty tool for makeup artists and beauty enthusiasts alike that it has inspired dupes like Too Cool For School's Marshmallow Puff Sponge and Nippon's Pro Blend Sponge.

Urban Decay Naked Palette

It’s not a rainbow of eyeshadow colors that makes a palette groundbreaking. Sometimes, all you need is the perfect mix of neutral, matte, and shimmery shades that look good on every skin tone to make an iconic eyeshadow palette. This is probably the reason why there is one Naked palette sold every minute globally, not to mention beauty editors and bloggers alike whose minds are blown every time a new version comes out. While we're still waiting for Urban Decay to set up counters on our shores, we'll continue to lovingly clutch the Basics palette we got online.

Do you have any beauty products that you totally went nuts for when it came out? Do let us know in the comments!

Sources:,,,, Daily Mail