The new BAYO campaign is getting some buzz on Facebook and Twitter. There's a photo going around that explains the new campaign. Read!
Okay okay, save yourself the eye strain and just read the pertinent paragraph, the first one:
What's your mix? This is just all about MIXING and MATCHING. Nationalities, moods, personalities, and of course your fashion pieces. Call it biased, but the mixing and matching of different nationalities with Filipino blood is almost a sure formula for someone beautiful and world class. We always have that fighting chance to make it in the world arena of almost all aspects. Be it Fashion. Music. Science and Sports. Having Filipino lineage is definitely something to be proud of.
Let's not overreact and call the people behind the campaign racist etc. I think that they just communicated their message poorly with rambling and inane copy (if the above is indeed the official press release). Still, whether the copy is legit or not, I still don't see how mixing and matching clothes correlates to a person's racial mix.
Enlighten me, please! No really. I'm curious. Maybe I missed something.
[Edit: thought really hard about this before I slept last night. Maybe BAYO is trying to communicate that it has diverse clothes that can cater to all nationalities. Side question - how do these people compute the percentages of their racial mix anyway?]
A few intelligent people shared their thoughts on Twitter!
Says the ad/media agency people...
Although it might be that...
So there! Let me know what you think, alright. What do you like or don't like about the new BAYO ads?