Posts tagged LuLuLun
Japanese brand Lululun has new sheet masks - here's what we think!

One of this year’s biggest beauty trends is the approach to skincare as a form of self-care. Following a morning and night routine has become a necessity not just for the physical improvements but for the perceived mental and emotional benefits as well. With so many skincare products available, skincare regimens are not so basic anymore and sheet masks are often the favored “luxury addition” to give skin an extra boost. Thanks to Japanese beauty brand Lululun, a daily sheet masking ritual is definitely doable!

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Before and After: The PV Team takes on the 7-day LuLuLun masking challenge

When it comes to achieving chok chok skin, we've gotten used to expecting Korean beauty products to be the answer. It's not so surprising as K-beauty offers a lot of great picks, but the Japanese are actually the original skincare pros! LuLuLun in particular has been making waves as Japan's favorite sheet mask brand. It consistently receives beauty awards and has sold over 300 million masks since it first launched in 2011.

Considering that most of our fave sheet masks are from Korea and are single use, we were excited by the idea of masking everyday for an entire week. We received two variants to road test: the Classic Moisturizing Face Mask and the Moisture-Enrich Face Mask.

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