Hey Jodi: Why Jodi Sta. Maria is the fresh new face of Ever Bilena
In the 36 years that Ever Bilena has been playing and slaying in the local beauty biz, the brand has clearly mastered the fine art of adapting with the times. Far from being relegated to distant memory as your lola’s tukador staple, EB has grown and expanded with several notable sub-brands for makeup and body care, an edgy beauty line for today’s trendsetters, and even a high-profile cosmetics collab with the Queen of All Media.
This time around, the beloved beauty brand is changing it up by celebrating the classics that will never go out of style. Enter Jodi Sta. Maria, the 90’s favorite girl next door who is now the new face of Ever Bilena!
Just like EB, Jodi has been known to show her versatility both on-screen and off. She proudly lists herself as an actress, mom, BS Psychology student, acupuncture detoxification specialist, and travel vlogger. Of course, beauty and self-care play significant parts in the various roles that she juggles on the daily. Says Jodi, “When you look good, it somehow adds to your confidence. Then you feel empowered, and everything aligns.”
This latest ambassadorship perfectly aligns with Ever Bilena’s goal of solidifying their reach across all generations. “We’re here for every woman,” says Ever Bilena key accounts manager Denice Sy. “It’s a brand we hope everyone can relate to.” In fact, it feels like Jodi’s beauty route has come full circle. “Ito yung brand na kinalakihan ko,” Jodi mused during the Ever Bilena presscon. “I would see my mom use the product, and now eto ako using the same [products].”
When asked about her personal approach to makeup, Jodi’s go-to look is admittedly low-key. Of her beauty philosophy, she says, “I always go for the simple and the classic.” She names Audrey Hepburn as her icon for having that signature sophisticated look. The Pinay showbiz veteran repeatedly emphasizes eyebrow pencil as a must-have (the 120-peso Ever Original Pencil is still Ever Bilena’s best selling product to this day), and turns to EB Lip and Cheek Stain in Toast of New York (P145) to add an instant touch of color to her complexion. And the one product that she would take on a deserted island? Lipstick, because it can double as a blush! Her insta-glam solution is Ever Bilena Matte Lipstick in Glam Red (P165).
As for the other beauty products you’re likely to spot inside her everyday kikay kit, she’s always got some lip gloss, lash curler, and mascara close by for when she’s feeling extra.
Finally, she shares the three beauty tips she lives by:
Know the profile of your face, so that you know what you can enhance more.
Never sleep with your makeup on to avoid breakouts.
Be mindful of the products that you use. Listen to your skin. If you’re getting pimples from a product, then stop using it immediately.
What are your thoughts on Jodi Sta. Maria’s latest role? Do you have favorites from Ever Bilena?