Hot Right Now: A first look at Etude House's Berry Delicious Collection

Etude House recently launched their limited edition Berry Delicious Collection which captures the very sweetness and vibrance of a juicy, plump strawberry.

We were invited to Stacy’s in BGC to experience the entire line while snacking on the cutest pink-themed desserts. It was flatlay paradise as attendees got creative with the provided knick knacks for a contest. Guests were treated to an Etude House-style makeover, then a photo session with fashion photographer Randy Capinpin. Talk about a total princess moment!

Even better than a dessert bar!

Even better than a dessert bar!

As we explored this adorable collection up close, we can't help but gush about the packaging. The pinks, reds, gingham, and strawberry seeds evoke daydreams of tarts and picnics. The Berry Delicious Lip Jam Scrub and the Lip Jam Treatment (P428 each) come in pots that look like miniature jam jars. Ditto for the Berry Delicious Body Scrub and Body Milk (P528 each) that resemble bread spreads in squeeze tubes. The Berry Delicious Any Cushion (P1,098) would be fun to whip out anytime, because of the eye-catching color scheme and the printed berry design on the lid.

But the collection is not reliant on tempting packaging alone. Carefully curated colors and convenient application make it impossible not to want to reach over and create a beautiful FOTD.

The three available shades of the Berry Delicious Cream Blusher (P548) are flattering on various skin tones and are also perfect for on-the-go touch ups of summer glow to the cheeks. Two sets of shadow palettes make up the Berry Delicious Fantastic Color Eyes (P848). One six-pan palette features several intensities of pink and accents of brown for a more monochromatic look, while the other features a contrasting mix of pink, green, peach, and brown for a bolder foray into K-beauty.

For a stab at luscious lashes, try the Berry Delicious Curl Fix Mascara (P728) in either black or brown. Last but not the least, the six shades of Berry Delicious Color in Liquid Lips (P598) offer highly pigmented tint for that bold or ombre pout.

Doesn’t the Berry Delicious collection look good enough to eat? What are your most “yummy” picks from the line?