Posts tagged Etude House
Beauty Roundup: Kilay goals, Valentine drops, and the product everyone has been using wrong

Brace yourselves because this week’s roundup has got a whole lotta love! With Valentine’s Day just around the corner, the beauty world is buzzing with hearts, shades of pinks and reds, and more than enough love to go around! We’re dishing the deets on blk’s adorable heart mirrors, Sunnies Face’s browtiful new product, and YSL’s product answer to a misunderstanding that’s been going on for years. Happy reading! XOXO

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Beauty Roundup: Rihanna’s Body Lava, a K-Beauty recall, and the perfect summer nails!

How was your Holy Week break, PV girls? Hope you got to reflect on what’s important, enjoy the company of friends and family, and treat yourself to some much needed rest and relaxation. If you're feeling meh about being back on the grind, spend a few minutes with PV as we dish on another roundup of all things beauty. K-Beauty fans should not miss the latest update on the Etude House product recall, while the beach-bound may want to pick up a bottle of Happy Skin’s latest summer addition. Our girl Riri will make sure we can all enjoy a summer glow without the risk of sunburn, and Kim K continues to find new ways to be in our vanity with an epic collab. Let’s read up on all things beauty!

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Here's everything you need to know about "Tone Up", a new K-Beauty trend

While scanning through my Instagram feed, I came across an Etude House video of its endorser Krystal using a new product called the Tone Up Fix and Fix primer (P698). While I know she already has nice skin (a pre-requisite for any Korean idol), I got sold into the whole concept of Tone Up products that promise to improve complexions in just one, easy step. Sounds like a dream come true for lazy girls!

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This is how using ceramides in my routine improved my skin

As a teenager, I had extremely oily skin. I swear, I could have given all the oil wells in the Middle East a run for their money for all the excess sebum my skin would produce! In my 20’s, my skin started to normalize: no longer quite as oily but more of a combination type. When I recently hit my late 20’s though, I noticed that my skin would be itchy, red, and peeling all the time. I would apply moisturizer on the dry spots, but would have to deal with them again the following day. This left me feeling very confused. I had a nightly skincare routine but why was I still having so many problems with my skin? After doing a lot of research, I discovered that my symptoms were signs of my ceramide level slowly dropping.

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Get a juicy stain with the Etude House Sweet Cherry Tint

I want to talk about the Etude House Sweet Cherry Tint (P495), a buttery smooth lipstick that promises a long-wearing stain. This is the love child of the hydrating Dear My Essence in Lips-talk and intense Sugar Tint Balm! Indeed, it leaves a soft stain for 5-6 hours even after eating and keeps my lips in top shape. With it I don't feel the need to retouch - very important when I'm out traveling or playing sports. I'm at an age when I just really want my makeup to be comfortable.

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