Here's what to expect from blk’s new K-beauty collection

Say annyeong once more as blk Cosmetics releases a second K-beauty collection! Inspired by Anne Curtis’s love for Korean teleseryes, the homegrown brand released their first K-beauty collection last year featuring a mix of best-selling favorites and some new items all in dreamy K-beauty shades. The second collection follows pretty much the same strategy, so it’s no wonder fans immediately snapped it up. As soon as it was launched on April 1, a handful of SKUs immediately sold out online and in-store, well ahead of the official media launch on April 2!

While first collection was more young and cutesy, the new releases offer visuals that are truly on-point with the K-drama aesthetic: Anne poses in fields of soft pink blooms, staring into the distance, as if waiting for her oppa. Intrigued by the photos and the incredible sales response, I excitedly tried out these new drops.


The Creamy Cheek Paint has been reformulated to the Creamy All Over Paint (P399), available in the shades Daffodil (nude) and Peony (pink). It still utilizes a paddle-foot applicator, the “mother version” of the tinier doe-foot applicator, but the formulation is now designed to be usable on the eyes and lips as well. These cream paints are no joke, and pigment is way intense! You can use a single tiny dot on the cheeks and lids to blend out a natural flush, or apply fully on the lips for a velvet lip look. Because it’s so versatile and can be used all over the face, you can easily use this to create that K-beauty monochromatic look.


The widely-praised Intense Color Liquid Eyeshadows (P299) make a return in the shades of Daisy (matte, medium pink) and Jasmine (shimmery bronze).  I love how creamy and full the pigmentation of these shadows are! They’re not liquidy so I worry that they’ll seep into my eyes, and I can easily apply a very thin layer that won’t crumble on my lids. As for the shimmer, they got that perfectly dreamy and subdued nude shimmer lid look just right! <3


The All-Day Intense Matte Lipsticks (P359) were also redone in a new cut and combined as two shades-in-one for a gradient lip look. However, I find it strange that the two different colors are on opposite sides of the chisel tip - how do I blend the two colors with this? Am I supposed to apply once, then flip it, and apply again? Also, I personally find the matte finish difficult to use when creating gradients; a balm or velvet finish works better. Still, I’m a ho for this packaging and the gorgeously packaged lippies come in two shades: Dandelion (light and deep rose) and Lily (nude and pink).


The collection also introduces a completely new product in irresistibly cute compacts. The Sweet Lip Duo (P379) is a balm-scrub combo that’s perfect for people who have constantly peeling lips! The scrub features refined Japanese sugar for a mess-free application. There are two shades available: Snowdrop (nude) and Tulip (pink).


I believe the Soft Matte Mousses (P397) are also new. I am a fan of the cloud-like look of velvet tints, but these have a richer and thicker formulation. These come in four shades: Rose (rose), Carnation (light pink), Plum Blossom (nude), and Hibiscus (deep nude).


I was pretty sad to see more of the All Day Lip and Cheek Water Tints (P299) though. I think they’re a hot mess! They evaporate over time, and weren’t really spectacular to begin with. Still, they’re here to stay, in three new shades, no less: Red, Pink, and Cherry. The tubes are allegedly leak-proof this time, we’ll have to wait and see how they hold up.

Untitled 4.jpg

If you feel the urge to buy everything (no judgment here - they all look really promising!) the K-beauty collection may be purchased in bundles. The K-Beauty To-Go Summer or Spring Bundle (P1,499) includes All Over Paint, Liquid Eyeshadow, Lip Duo, and Soft Matte Mousse. Keeping it simple? The K-Beauty Pouch in Summer or Spring (P999) contains Liquid Eyeshadow, All Over Paint, and All-Day Intense Matte Lipstick. If you’re a lipstick fiend, the K-Beauty Two-Tone Matte Lippie Set (P699) is for you to lay claim on both shades of the All-Day Intense Matte Lipsticks.


I’m practically dead over the packaging of this collection, and affordable pricing makes them oh-so-collectible. I think it was a great move to exclude the water tints from the kits, and have my favorite item in this collection instead: the liquid shadows! I’m not even going to ask “if”; what will you be getting?!

The new collection is available at all blk counters nationwide, and online through their website and on Lazada.