When I first saw Esfolio products a few years ago on BeautyMNL, I was intrigued. Like most other Korean skincare brands, they have products that highlight natural ingredients like aloe vera, coconut, green tea, and milk. Upon closer inspection, though, I was surprised to also find skincare favorites like niacinamide, hyaluronic acid, and collagen. Even more surprisingly, the products were priced very reasonably. They had a LOT of products, too, at over 80 variants! But since I like trying on products before buying, I found myself wishing these products were available not just online but in physical stores, as well.Read More
As someone with oily and acne-prone skin, I’ve admittedly experimented with my skincare a lot (with the guidance of my derma). I’m convinced that I’ve now found the two skincare must-haves for oily skin: a low pH cleanser and regular exfoliation using acids. While I am admittedly a bit biased because I work for both PV and In Her Element, I never say no to trying Korean brands. I’ve tried the famous TI’AM Signature Red Serum, loved the simple skincare approach of Dear Klair’s, and even stanned for GOT7’s collab with The Face Shop! So when the chance to review Jumiso products came, I was immediately excited and jumped at the opportunity.Read More
Over at the Project Vanity Community page, we often get requests for sunscreen recommendations. Everyone looks for the same qualities: no white cast, not sticky or heavy, and ideally without that distinctive sunscreen scent. By and large, Asian Beauty (AB) sunscreen formulas are the clear favorite, with most recos coming from Japanese and Korean skincare picks. Having so many options can be pretty overwhelming though, so let’s attempt to answer the billion dollar question: which sunscreen has the best formula?Read More
Say annyeong once more as blk Cosmetics releases a second K-beauty collection! Inspired by Anne Curtis’s love for Korean teleseryes, the homegrown brand released their first K-beauty collection last year featuring a mix of best-selling favorites and some new items all in dreamy K-beauty shades. The second collection follows pretty much the same strategy, so it’s no wonder fans immediately snapped it up. As soon as it was launched on April 1, a handful of SKUs immediately sold out online and in-store, well ahead of the official media launch on April 2!Read More
I’ve had a love-hate relationship with silicone-y primers for the longest time. They either leave my skin feeling like it’s been covered in fast food grease, or cause me to break out into tiny hives on the same day I use them. I recently experienced a bout of hormonal acne and extra oily skin due to my PCOS though, so I was once again in the market for a primer that didn’t feel like an extra thicc coat of french fry grease.Read More
Snail secretion filtrate is a popular ingredient in a lot of Korean skincare. The snail’s mucin (aka, the slimy trail they leave behind) contains ingredients like hyaluronic acid and humectants, and is scientifically proven to have anti-aging benefits. It is also an ancient remedy for burns and wounds as it helps skin repair itself. Apparently, brands like AmorePacific harvest the mucin by “letting snails crawl around a mesh net in a darkened room for half an hour, and then transferred back into their natural habitat to rest.”Read More
When I first stumbled across Face Republic on my social media feeds, I thought I was looking at Nature Republic and Innisfree. My initial confusion came from the similar names and branding, but after reading more about this new player, I learned that it offers the unique premise of creating Korean skincare products that have been specially designed for Filipino skin. The brand’s CEO Yohan Kim explains that the temperate climate in Korea means that their skincare products are designed for drier weather, so formulations can feel too heavy and greasy on Pinays.Read More
I first encountered the brand Esfolio a couple of years when I was given a bunch of their sheet masks as pasalubong from Korea. After using a couple of masks that I felt lukewarm about and knowing that the brand wasn't available locally, it slipped to the back of my mind.
Fast forward to 2018, Esfolio arrived at our shores and the local beauty community was abuzz with talk about their affordable but quality products. This brought back those old memories, and so I decided to find out more about why people are raving about Esfolio.Read More
Reading Tellie’s generational beauty brand guide struck me a lot because I saw how effective the Korean marketing strategy was on me. I used to like wandering around The Face Shop when I was younger, and desperately wanted to get that ink lippie that Suzy Bae was endorsing at the time. Now, I feel like I’ve graduated with her and have come a long way to a rosy, Lancome lippie-wearing path.Read More
Since discovering the wonders of hydrating toners, my skin has actually become quite normal compared to its previously dry and dull state. I love how they’re so easy to apply and feel lightweight on my skin, so I can move on to the next step much faster. The truth is, I often just slap several layers of toner on rather than apply moisturizer after because I’m lazy like that. Since the weather has become a bit chilly, I find that I now need to apply moisturizer again. I’m so used to my easy cleanser-acid-toner routine though, so I’ve been trying to look for ways to get back to it without sacrificing hydration.Read More
When K-beauty first started gaining popularity a few years back, I was one of the many who became obsessed with the idea of glass skin. Also known as chok chok, this look is all about a complexion that’s bright, smooth, and glowy! One look at any K-idol is enough to understand why this became such a craze. While you can cheat a little with strategically placed concealer and a lot of highlighter, skincare is the real foundation to this look.Read More
When I first went to Korea to study makeup, I expected to be swamped by K-Beauty brands, idol endorsements, and their collectibles. And while that was certainly true, I honestly didn’t expect for luxury Western brands to have a place of respect among my friends and makeup instructors.
For Koreans, beauty brands follow a pretty tight market classification - a pecking order, if you will. They tend to look at consumers in terms of age, and will cater very specifically to each group. Koreans have a word 대 (dae) which means “generation” and pertains to the age bracket that a person falls under: teens, twenties, and so on.Read More
When I first started to get serious with my skincare routine, one of the brands that would constantly pop up in my searches is Dear Klair’s. This Korean brand’s approach to skincare is “simple, but enough” and they encourage a gentle skincare routine that’s fuss-free yet effective. It seemed the complete opposite of the popular Korean 10-step process.Read More