Benefit turns 1!

It's been over a year since Benefit landed on our shores. Between then and now, oodles of makeovers, cool contests, beautiful eyebrows, and flawless poreless faces have rained down in Manila! I really love this brand, from the cheeky packaging down to the quality of the products. It's rare that I get a miss whenever I try something new from Benefit.

To celebrate its first year in Manila, Benefit held a small event for the press last December 15. The brand also took the opportunity to share its latest lip and cheek product, Fine One One, and a campaign with our local celebs. Stars like Ruffa Gutierrez, Christine Reyes, Alyanna Martinez, Bianca Valerio, Phoem Baranda, and Maggie Wilson got to pose as Benefits iconic characters. You'll see the photos later. ;)

Here are snaps of the event and the 411 on Fine One One!

Bianca Valerio was the lovely host that day EIC Trixie Reyna, I, and Nikki of Askmewhats

The Benefit Team with Maggie Wilson, Phoem Baranda, and Bianca

And this is Fine One One, a tri-colored lip and cheek tint that includes a highlighter. It has three color bands and is shaped like a thin oblong to comfortably glide over the cheeks. When blended together, you get a nice pink-peach shade that should flatter most skintones. It's not overly pigmented which is nice if you want to avoid clown cheeks, but it's not so light that you need to layer several times to get a good color pay-off.

I believe that Fine One One will be available this month. :D I don't have the exact price at the moment but knowing benefit this shouldn't go over P1,700. Hopefully I can get a full-sized item for a review!

Swatch. It's a thick layer here so it's quite pink but one thin layer is enough to get a nice flush. It dries into a powder finish.

As promised, here are the pics of the Benefit icons. I love how all the celebs look exactly like the characters they were playing. Amazing!

Ruffa Gutierrez. Not sure if the Hello Flawless persona has a name!

Christine Reyes as Fine One One

Maggie Wilson as SPYGal (for Porefessional)

Phoem Baranda as Honest Leah (for They're Real Mascara)

Bianca Valerio as Bathina (Benefit's body polish/shimmer)

Alyanna Martinez as B.right (skincare line)

Alyanna this time as Peggy, the rep for the Brow Bar

So there you go! That's what's new at Benefit. To more years with this fun fun brand!