Follow Project Vanity on Facebook!

Never miss an update by liking this blog on Facebook. I also post sneak peeks, unshared photos, and other beauty tidbits here. Like Project Vanity on FB now!


Liz Who?


My name is Liz and I blog as a hobby. I like all things bright and beautiful!

Email me at liz [at]

Disclosure: Most of the products I review here are press samples unless stated otherwise. FYI!




Fashion & Beauty - Top Blogs Philippines

« There's something about Aaron | Main | VMV Skin Soiree »

Max Factor False Lash Effect Mascara

We were waiting for lunch when my Mom asked me, "Did you get eyelash extensions?" I was surprised by the question, since it was the first time she ever asked me anything like it. My mom knows (quite better than anyone else) how much I love makeup. She knows that I always wear makeup whenever I'm out of the house so it's odd - and flattering - of her to ask!

The culprit in question is the Max Factor False Lash Effect Mascara (P750). It made my lashes look longer at the tips and thicker at the base, while still appearing thin and natural. That's not new I know. But it pulls off the effect so flawlessly that it fooled my mom into thinking I had work done on my lashes. :D

I admit that it's already desensitizing for you, me raving about mascaras all the time, but I think there's something really special with this one!

What I love about the product 

  • Makes my lashes look thick and long without looking completely fake. It also forms my lashes into this even, triangular shape.
  • It doesn't smudge or budge with daily wear and tear, although expect some mess when you cry or sweat too much.
  • Keeps the curl all day!
  • The fat wand with short bristles makes application easy and quick.
  • Doesn't have any odd, chemical smell.
  • Quite a lot of product in the tube - 13.1 ml! Most mascaras will clock in at 8-10ml.
  • Fairly affordable at P750.


What I don't like about the product

  • Nothing, really. Well I hope the tube is not so fat and big since it's a bother to travel with, but that's a very minor point.



If you're looking for a new mascara for your personal or professional use, the Max Factor False Lash Effect Mascara is a great buy! Celebrity makeup artist Lisa Eldridge LOVES it so much, and uses it all the time! That's where this product caught my attention actually. :D It gives a dramatic look without going overboard, thus making it extremely versatile.

Max Factor FLE on Lisa's model


Love it. Well I love a lot of mascaras to be honest - often I think it's just in the eyelash curler you use and the application technique. It's in the wrist, as they say! But this mascara is pretty special in my book. ;)

So, tried any new mascaras lately? What secret technique do you use when applying them?

Reader Comments (9)

I have this one! It's my favorite. Do you believe in expiration dates of mascaras? Mine has been with me for a year (got it as a grad gift), and I'm still using it. It's better than Maybelline's Falsies.

April 13, 2012 | Unregistered CommenterIvy

So would you say that this is better than Majoilca Majorca's Lash Expander, Ms. Liz? :)

April 13, 2012 | Unregistered CommenterMikha

wow Liz! you look so pretty!!

April 13, 2012 | Unregistered CommenterDionne Co

Great review! How would you compare this to Covergirl Lash Blast? I'm on my second tube as I love the stuff because it's fairly volumizing. The wand looks about the same yet the bristles look quite different since Covergirl's bristles are made of rubber, plus the price is different too. This might be geared towards lengthening yet I've gotten the same compliment from others. Thoughts? :)

April 13, 2012 | Unregistered CommenterKat

Would love to try this one! @ Ivy - I read that mascaras should only be used for a maximum of 3 mos since our eyes are more sensitive than other parts of the face to dirt and bacteria. Hope this helps!

April 13, 2012 | Unregistered Commentersoleil

Wow! Mejo mahalia (my current Maybelline mascara is P250 Lang -- I'm such a cheapskate kasi) but in fernez ang ganda ng effect sa yo! Will surely consider buying this one just to give hope to my chinky eyes! =)

April 13, 2012 | Unregistered CommenterBrowneyedgirl

When I apply mascara, I use the"calling card technique", I place the card behind my curled lashes then apply the mascara from base to tips whilst wiggling the wand in a zig-zag pattern. :) This preventsthe mascara from smearing on my lids.:)

April 13, 2012 | Unregistered CommenterJD

I just love reading your blog, Ms. Liz. Aside from learning from you, I learn quite a lot too from the readers who comment. Thanks to JD for sharing that tip. That idea is brilliant! I'll use it next time I apply my mascara :)

April 17, 2012 | Unregistered CommenterJane R.

Oh my! What a great mascara! Does this have a "curling effect" (something like an "auto-curl")?

May 21, 2012 | Unregistered CommenterIca

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>