JURO Salon: That fabled P6,500 hair cut
Thursday, October 18, 2012 at 12:02PM "So why do you charge P6,500 for a hair cut?" I asked Jude Hipolito as he was busy snipping at my hair. He looked me in the eye and said, "It's not about me, it's about you." He explained that some women are at that point in their lives when they can afford to splurge on themselves. They're able to buy designer bags and clothes - so why not a designer hair cut? He knows what he's worth, and he has his price out there. If you can splurge for the best hair cut ever then go to him. If not, you don't have to.
Jude and Rose, the dynamic duo behind JURO Salon
Now I don't mean that to sound snobbish. Even though Jude has 20 years of experience as a hair cutter, doing the hair of the stars and training celebrity hair stylists, he's a pretty laidback guy with a genuinely warm and humble personality. He relishes telling stories and you can see that he also likes to listen. He's a quiet, soft-spoken guy, not the big shot hair stylist type who can't even part with a smile.
Jude doing my hair
Jude tells me that he trains in the US every year to be updated on the latest trends and techniques in the business of hair. He calls himself a precision hair cutter, meaning that each cut is tailored to your face shape, hair texture, lifestyle, down to how your hair will grow out in the months to come. I can see that he considers cutting hair as an art. He's good and he's proud of it. Thus, the price tag.
Rose is Jude's bubbly wife. They met in Boracay around 20 years ago, when Jude started his small salon there. They now have seven kids together, would you believe! Rose does the color mixing and application. Her on-hand service is P3,000, which isn't bad considering that it's around P2,000+ in other high end salons. I love Rose because she's kind and friendly (well, much like Jude) and she followed my requests! I wanted a discreet color, a super mild dye, and I don't want the chemicals to touch my scalp.
True enough, there was no sting (she used L'Oreal INOA) and I didn't experience any hair fall afterwards. I love the color she picked out for me because it works with my skintone and eyes wonderfully! There were obvious highlights in the beginning, which I felt ambivalent about, but they softened more as I washed my hair and now I like 'em better.
If you get the package, it's P7,500 for both the cut and color. It does sound extravagant for a hair job, and I thought as much months ago when I tried to book there and was dropped with the price tag. Well it is extravagant! But it's not the kind of thing you think of in terms like, "Oh but other high-end cutters charge only P2,000- P3,000! Why can't he charge that amount and be competitive?"
Styled my hair myself with a blow drier and some product. It's easy!
It's the same reason Louis Vuitton bags, for example, are priced at a minimum of P30,000 and not P5,000 like Nine West. You're paying for the chance to own something exclusive and of premium quality. You're paying for the expertise employed in the product. You don't have to, but if you want to and you can then go for it.
I love my hair cut, seriously. People have been complimenting me too so I'm thinking it's not just me! This kind of style is difficult to achieve for my hair type and face shape because like I said, I have a chubby face and wavy, frizzy hair. But Jude and Rose pulled it off and made me look fab in short hair - a style I cursed three years ago! So tell me. Is it worth it? I think so, and if I ever need to get short hair again or have a complex style like this, I will probably go back to JURO. For normal layers and trims I will probably go with less expensive salons.
Jude and Rose. They say they're the best. Out of all the stylists I've tried in the past, I damn agree that they are.
Disclosure: The cut and color was provided for PR purposes, i.e., I got my 'do for free.
Reader Comments (20)
While I think you look great in that cut, I won't still subject myself to paying such a high price even for a premium hair cut. My personal limit will be around 2k if ever I do want to try something of the same.
Whats your hair routine po? What hair products to you use to maintain that look?
Love love your haircut! The 7500 is worth it if you get satisfaction and happiness in return. It's quite pricey, but we deserve to splurge sometimes, dont't we? :) And that smokey eyes! Fabulous! :D
Oh wow, so that's why you look so good with your short hair! Hmm.... Thinking about dropping by at Juro Salon for a new look. Makes me wonder now what type of haircut would they make out of my hair to match my face. It's really intriguing!
It's REALLY expensive to pay for that kind of haircut. Is it worth it? I guess I will never know unless I try it myself. If it's at least a semi-permanent thing, then you bet it's worth it. But, wow... with that price. I guess when a special day for me is coming up (like a wedding), then I guess it's worth the visit. ;)
PS They make a very beautiful couple. Their kids must be as beautiful as they are. ^_^
That's a hella expensive hair cut!
I think I was also there the same day you were! Ever since I tried Juro Salon, I've never allowed other stylists to touch my hair :) Plus Ms. Rose and Sir Jude are super nice - like they're my actual tita & tito na!
Natawa naman ako that you included me in your tweet:p
But you said it right, if you can afford it, why not right?
However, I still maintain that a haircut, no matter how much it makes you feel good about yourself, is not an investment (that is unless there's a possibility that you could land a modeling contract with your new 'do). It's a splurge (unless you're in the top 1% of the population who can earn in a month what the average employed Filipino can earn in a year or two) and you should have that mindset when you spend on a 7.5k cut and color. Because if you go in thinking and believing that you're investing in your hair, then you're probably listening to the wrong people (i.e. people with ulterior motives).
I could spend 7.5k on my hair, but I won't because it's just hair in the long run and I don't have issues with my hair to merit spending that much on it. But again, that's just me. Whatever makes you happy, as long as you make an informed choice, I always say.
"I could spend 7.5k on my hair, but I won't because it's just hair in the long run and I don't have issues with my hair to merit spending that much on it. But again, that's just me. Whatever makes you happy, as long as you make an informed choice, I always say." (Jillsabs)
I agree with the commenter who wrote ^ this! Your new cut is fantastic Liz, but personally, I would hesitate to spend that much on just a haircut and dye. At least a designer bag is guaranteed to last at least 5-10 years (more, if well cared for). Hair... will grow... and keep growing. Just my 2 cents.
Anyway, you're still very fortunate to have had the treat!
OMG that's so expensive. Well for me at least but as long as I have the money to go for it, I will do it too definitely. Your haircut really fits your face. I love it! It's worth the money. They did a very good job :)
you really look good with your short hair. it suits you well. i do have the same hair type as yours. i do agree with the commenter above. true hair is our crowning glory but as long as its healthy by taking care of it and as long as the cut suits us it should be fine. hair always grow back and spending that amount for a haircut for a couple of times a year is not practical for me. :)
Wow. You are one rich girl! :)
7k for haircut and haircolor =( bit pricey i would go for less than 500 for a haircut =)
I like your hair Liz! They sure did a great job on you :)
You look really pretty and seem to be very happy with it, so congratulations on your new look! :D
Suits you really well Ms. Liz! And yes, I get your point in splurging for a good haircut especially if you can afford. Kasi our hair is something that we "wear" everyday and it really frames the face and determines the overall look of a person, if a person has messy or unkept hair kahit kasing ganda pa yan ni Natalie Portman, I don't think she will be really pretty. I admire you for embracing the cut that really suits your face Ms. Liz, ako din before ayoko magpa-short hair pero naisip ko if it suits me better, why not diba?
Hi Ms. Liz, what lipstick are you wearing on your last picture? I agree to almost everyone, I won't be spending that amount for a haircut if that is a hair treatment, rebond, or perming pede pa. hehe
hahaha hanggang pangarap nalang muna ako sa 7500 pesos haircut :) Personally though, kung LV vs nine west, I dunno, I'd buy something na bagay sakin. :)) Maybe because I'm still a student? As you have imparted on your readers before, if you have the confidence to carry the fashion and the style, then kermae! It's not always about the pricetag :)
Your hair looks great Liz... definitely 6500 worth it!
I totally get what you mean. It's not for everyone. It's for a certain a group that can spend Php7500 on cut and color without thinking twice. I'm not part of that group, unfortunately LOL. I guess we splurge on different things. If you like it and can afford it, go! To each his own. :)
You look fab by the way!
When you said you had a 6 thousand peso haircut. Jude Hipolito was the only one who came to mind. :) He cut your hair very well, it suits you. You look younger. :) But if you think about how the haircut alone costs, eep! Although 7,500 for a haircut & color seems like a good deal, that's how it ends up in other salons.