"So why do you charge P6,500 for a hair cut?" I asked Jude Hipolito as he was busy snipping at my hair. He looked me in the eye and said, "It's not about me, it's about you." He explained that some women are at that point in their lives when they can afford to splurge on themselves. They're able to buy designer bags and clothes - so why not a designer hair cut? He knows what he's worth, and he has his price out there. If you can splurge for the best hair cut ever then go to him. If not, you don't have to.
Jude and Rose, the dynamic duo behind JURO Salon
Now I don't mean that to sound snobbish. Even though Jude has 20 years of experience as a hair cutter, doing the hair of the stars and training celebrity hair stylists, he's a pretty laidback guy with a genuinely warm and humble personality. He relishes telling stories and you can see that he also likes to listen. He's a quiet, soft-spoken guy, not the big shot hair stylist type who can't even part with a smile.
Jude doing my hair
Jude tells me that he trains in the US every year to be updated on the latest trends and techniques in the business of hair. He calls himself a precision hair cutter, meaning that each cut is tailored to your face shape, hair texture, lifestyle, down to how your hair will grow out in the months to come.