At the tender age of 22 I am already becoming paranoid about lines forming around my face, especially near my eyes. I wish I was kidding, but the wrinkles near the corners of my eyes are progressively becoming deeper. And deeper.
Of course, Clinique has a hi-tech solution to that problem! The brand didn't become a trusted leader in skincare if they didn't always innovate and have a feel for the evolving needs of women. In a press launch last February 18, Clinique introduced their newest anti-aging line - Youth Surge.
Clinique introduces its latest patent-pending de-aging treatment line – Youth Surge. NEW Youth Surge Night Age Decelerating Night Moisturizer and Youth Surge SPF 15 Age Decelerating Moisturizer incorporate groundbreaking Sirtuin technology to help slow down the visible signs of aging while simultaneously promoting cellular repair.
The vivacious Patty Laurel introducing the product
Patty talking to a top Clinique executive (he's Pinoy!) about Youth Surge
More info about the product and event pics after the jump!
I'll spare you the complicated jargon - just read this straightforward and informative Q&A about Youth Surge.
Q: What are Sirtuins and how are they linked to the aging process?
Sirtuins are naturally occurring youth extending agents found in the skin. Sirtuins help maintain the healthy equilibrium of cells and therefore can help delay the appearance of the aging process.
Q: How does Youth Surge work differently than other Sirtuin based products?
As a general policy, we do not comment on other brand’s products and technologies. But, what I can tell you is that the technology in Youth Surge is exclusive to Clinique and we are happy to share with you its specific benefits and the science behind the product.
Q: How does Clinique’s Youth Surge work?
Youth Surge was formulated with a proprietary complex that is composed of three key ingredients: Isoniacinamide, which helps expand the natural life span of skin’s cells and visibly restore youth to aging skin; NADH, which helps maintain the capability of the cell to generate energy; and Luteolin, which is a powerful antioxidant and naturally occurring molecule that is found in some of our favourite foods such as artichokes, lemons, and sage.
Q: For advanced anti-aging benefits why not offer Youth Surge in an SPF higher than 15?
There is NO harmless amount of sun exposure for the skin. Even small amounts of UV exposure contribute to photo-aging, alterations in the immune system, and possibly skin cancer. Clinique was among the first brands to advocate daily sun protection at counter and never use less than SPF 15. However, in some cases, using an SPF of 15 or higher can compromise the texture of the formula. In the case of Youth Surge, Clinique is able to offer an aesthetically pleasing formula that a consumer can use daily and layer with their individual foundation and makeup products without feeling greasy or heavy. This daily anti-aging moisturizer is formulated with SPF 15 to help protect the skin from incidental sun exposure. However, if you will be in the sun for long periods of time, be especially vigilant about sun protection and use a higher SPF.
Youth Surge Night Age Decelerating Night Moisturizer (SRP P3650) and Youth Surge SPF 15 Age Decelerating Moisturizer (SRP P3650) are available on March 2010 at Clinique counters and at www.clinique.com.