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Estee Lauder’s Breast Cancer Awareness Campaign

My grandmother from my Dad’s side of the family died of breast cancer. My great grandmother from my Mom’s side had her right breast cut off because of, you guessed it, breast cancer. This is why I can’t help but feel a little worried that I might soon be facing the same disease, given the fact that both sides of the family are prone to this type of cancer.


Gloomy thoughts aside, it’s great to hear that the Estee Lauder Companies have taken up the cause of breast cancer prevention for women all over the world.

World Pink Campaign Site

This October 2009, over 70 countries including the Philippines will participate in The Estee Lauder Companies’ Breast Cancer Awareness Campaign and unite under one common theme: “World Pink. World Without Breast Cancer. Wear a Pink Ribbon, Make a Difference.”

The Estee Lauder Companies’ Breast Cancer Awareness (BCA) Campaign was established in 1992 by Evelyn H. Lauder, Senior Corporate Vice President of the Estee Lauder Companies, Inc. and Alexandra Penney, then Editor-in-Chief of SELF magazine. The tandem co-created the Pink Ribbon, which today has become the ubiquitous symbol for breast health. Since then, The Estee Lauder Companies has raised millions of dollars for the Breast Cancer Research Foundation (BCRF) which is dedicated to finding a cure for breast cancer in our lifetime. By the end of 2009, the BCA campaign will have so far distributed over 85 million Pink Ribbons and millions of informational brochures on breast cancer emphasizing the importance of breast health and early detection.


Don’t forget: breast cancer can easily be avoided if you know the tell-tale signs. Lizz wrote an awesome post on breast cancer facts and stats just a few hours ago - I strongly encourage you to read and absorb. For your sake.

The Clothes I Live In

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