I have already introduced Dr. Jart BB Creams last week. This time around, feast your eyes on a photo essay of their public launch last May 29 at The Plaza, Ayala Museum. The dresses featured were designed by Jun Escario. I found the event super entertaining because each BB cream got its own mini dance and fashion show!

I was at the PFW Opening Night last Wednesday to witness the top designers and retailers in the country show off their latest designs. I made it to the Visions and Trends/Design Fusion Collection where Anna Leah Salvador, Aries Lagat, Benjie Pañizales, Don Protasio, Enrico Carado, Happy Andrada, Harley Ruedas, Jaki Peñalosa, Jan Garcia, Martin Bautista, Mitzi Quilendrino-Bustos, Nolie Viñeza, Norman Noriega, Patrick Galang and Raoul Ramirez presented. SM also showed off their latest designs already (or soon to be) available in their department stores.

Click here for more photos by Francis Tuason for thePOC

I love PFW for what it is trying to do - to showcase Filipino talent, especially young designers who are trying to get a leg up on the first rung of the fashion ladder. However, I think that the designs, while beautiful and obviously made with attention to detail, are too safe. To put it bluntly, some of the designs were unoriginal. A lot of the pieces showcased in the Visions and Trends show were cocktail dresses or evening gowns that capitalized on existing trends or took their inspirations too literally to the point of becoming costume-y.

Pureology is well-known for its line of hair color care shampoos and conditioners. Their products has Anti-Fade and ZeroSulfate properties to ensure that colored hair is always in top notch condition. Now, the popular brand has branched off to provide not only products, but hair care and styling services!

Alex Carbonell of Studio Fix by Alex Carbonell and Chrissy Calderon-Uy of Hairworks Salon attended the Pureologist Certification Training held last April 27-29, 2010 in Kuala Lumpur, Malaysia. Ms. Lynna Choi, the Asia Regional Education Manager of Pureology, facilitated the three-day training and certification.

The beauty writers with Alex Carbonell (photo grabbed from Nikki)

Dr. Jart (the brand name comes from Dr. Jung, the company's head of dermatology + art of skincare), one of the biggest and most popular BB cream brands in Korea has finally arrived in the Philippines! I'm pretty excited because I've gotten my hands on the whole line, so I can review each one for you guys and make recommendations.

I have always believed that Filipinas are some of the most beautiful women in the world. We hate the color of our skin, the curl of our hair, the challenges we have to face right here in the Third World - but I believe that these things make us strong and beautiful. But come, I'm biased. 

Nationalism is a hot commodity right now because of the elections. We have t-shirts from Collezione, Bench, and now, a huge fashion show from Ayala Malls. Filipina, Bravo! is an exhibit  that seeks to pay homage to Filipina icons by interpreting them with contemporary fashion.

Participating designers include the legendary and timeless Patis Tesoro and Criselda Lontok; the unquestionable queen of knits Lulu Tan Gan; the famed femme favorite Patrice Ramos-Diaz; silk heiress Katrina Goulbourn; Bonne Bouche’s Michi Calica, Elena Bautista and Emi Jorge; contemporary and fashion forward designers Tippi Ocampo, Kate Torralba and Hindy Weber-Tantoco; easy fashion for the working woman from Yvette and Choc Religioso and Arlene Sipat; award-winning Mich Dulce for Myth; supermodel-turned-designer Tweety de Leon for Myth; acclaimed bag designer and SoFa founder Amina Aranaz; exquisite accessories designer Ana Rocha; and pearl excellence from Jewelmer. via The Daily Tribune

It's a grand showcase of the hottest colors and cuts this season. There's a lot of whites, nudes, and blacks mixed with shocking pops of color in blue, purple, and red. The designers have a preference for loose-fitting, flowy dresses as well as body-hugging empire cut cocktail numbers and high-waisted body cons. Of course, the traditional baro't saya was featured.

A ton of pictures after the cut! 

I am a fan of clothes with a healthy dose of romance. Nudes, whites, pinks, and beiges are some of my favorite colors to wear this season too! That's why I am floored by Johnson's Body Care and Bayo's collaboration called the Soft Look Collection. The well-designed pieces are done in delicate lace, chiffon, and satin, shamelessly featuring a lot of ruffles and runching. The whole collection's main focus was showing off one of our best assets this summer - beautiful skin.

I love, love, love the Soft Look Collection. It is so me! Anyway, I took photos of the complete line for your viewing pleasure. Tell me what you think! Check out last year's Johnson's Body Care launch too, and compare.

The gorgeous, skinny, and elegant Sarah Meier was host for the night. I love her blue eyeshadow and nude lips. Her makeup was immaculate.

Class and simplicity 

Last Friday, Paul & Joe celebrated its third birthday and launched their 2010 Spring Collection with a small, intimate gathering. The theme was Wild Flowers, based on Shakespeare's Twelfth Night.

Cute birthday cake! So Paul & Joe, don't you think? The brand is known for its cute and classy packaging.

The host looked absolutely fresh and stunning

2010 Spring Creation Makeup. If you like elegant, wearable and long-lasting colors, this is a collection that you should check out. The eyeshadows come in three finishes: satin, silk, and suede. There are 27 colors to match the season. You can create your own palette by picking any three colors that suits your fancy, which makes it rather convenient since it maximizes the products' cost-per-wear (you know you'll be using everything all the time!). The price is rather steep though - for the whole palette, you need to shell out P2,980. Each eyeshadow is P820 while the palette itself is P520.

Kate Torralba is best known for her bright and quirky designs that cater to those with young, adventurous hearts. For this summer she has created a daring but still wearable collection called Tightly Knit. I say daring because the collection has her trademark bright colors while also showing a lot of flesh and wearable because I can see Pinays, however conservative, wearing the pieces on the beach. I know I would!

Fit and lean. KT was inspired to do the collection when she did one of the pieces that's part of the grand prize in the Nestle Fitnesse Challenge contest last year. “I was inspired by a project with Nestle Fitnesse earlier this year, wherein a coat dress I made was given as a prize to one of the winners of the weight-loss challenge. It made me think about getting fit for the summer and showing off a great body,” she shares with Style Bible.

Close-up of the pretty knit fabric

I love the embellishments on the straps and neckline. Kate used large, colorful stones. Perfect for the beach!

This is my favorite outfit in the collection. It proves that you don't have to wear skimpy bikinis to look sexy.

My grandmother was an Avon Lady for many years. Because of the brand, she helped my Lolo put my mother and her siblings through college during the 70's.

She got interested in makeup because of Avon, and she actually made a career out of it. My earliest memories were of her bringing me and my cousins to the Cultural Center of the Philippines, where she did the makeup of theater and concert artists in her heyday. We got to watch plays, of course! She has pictures with Lea Salonga and Pops Fernandez. 

She was a kind and cool Lola to have. She bought us clothes, made us up. I think it was from her that my mother and I got our love for all things related to fashion and beauty. My mother is actually an Avon Lady too, although she doesn't sell. She just likes the 20% discount, lol.

That being said, I grew up with Avon. The first makeup I ever got to play with was from Avon. My pre-teen bras were from Avon. It's a brand that my family's life is closely intertwined with, so I was glad when I got to attend one of their yearly launches.

Avon launched three categories: lingerie, jewelry, and accessories. The newest collections are inspired by themes: Kaleidoscope Summer (bright and bold), Tutti Frutti (flirty colors), One Love (hippie movement), Spring Fantasy (dainty and subdued), Ode To Leaves (the shades of a lush garden), Pool Party (blue and cool), Bouquet of Memories (nostalgic and timeless), Black Rose (the sophistication of the color black), and Men's Club (for the boys).

Guests were asked to shop in three rooms: the jewelry room featuring Avon's latest trinkets, accessories room holding the bags, belts, wallets, and shoes, and the lingerie room containing the brand's summer-worthy wear

Ruffa Gutierrez was the shining host of the night! Bianca Gonzales joined her as Avon's newest endorser