Ever Bilena is turning Ladurée BGC pink for EB Coquette, and Bea Borres is kicking things off on TikTok Live

If your August felt like it was missing a little pink, Ever Bilena heard you. The brand has a full coquette weekend lined up for the launch of EB Coquette, and it starts on August 27 with a TikTok Live hosted by Bea Borres, where we're getting a first look at the entire collection before it hits retail shelves. Then, on August 29, Ever Bilena is taking over Ladurée BGC for one day only. Honestly, if there's one place on earth that already understands the soft, pink, a-little-indulgent energy of a coquette collection, it's a French patisserie.

Here's what makes the TikTok Live more than just a product reveal: it's also where Ever Bilena is unveiling its first-ever collaboration with Monday Hair. Because a coquette girl's hair era matters just as much as her makeup, obviously. From August 27 to 29, anyone who shops EB Coquette on TikTok Shop gets a free Monday Hair mini thrown in while stocks last, so if you've been curious about the collection, this is the window to pounce.

Now, the pop-up. On August 29, Ladurée BGC goes full EB Coquette, and the sweetest deal of the day is the EB x Ladurée Latte + Macaron Set. Grab one at the pop-up and you get a free EB Coquette Bisou Juicy Tint with it. Makeup and macarons in one transaction? I don't make the rules. Slots are limited though, and you can only pre-order through Ever Bilena's TikTok Shop by searching "EB Bisou Juicy Tint Ladurée Set."

And it's not just a shopping run. Ever Bilena set up the whole day as an experience: there's a photobooth, a bloom bar in collaboration with Petalier, on-the-spot product customization, and first dibs on exclusive EB Coquette merch you won't find anywhere else. So yes, dress accordingly. This is a pinky-and-bows kind of occasion.

"We wanted people to be able to step into EB Coquette, not just scroll past it. Ladurée felt like the perfect match, soft, luxe, and romantic in exactly the way our new collection is. We can't wait to see everyone there in person," said Denice Sy, chief sales and marketing officer of Ever Bilena Cosmetics, Inc.

Quick recap so you don't miss anything: TikTok Live with Bea Borres on August 27 for the collection first look and the Monday Hair reveal, free Monday Hair minis with EB Coquette purchases on TikTok Shop from August 27 to 29, and the Ladurée BGC takeover on August 29. Pre-orders for the pop-up are open now on TikTok Shop, and with limited slots, I wouldn't sit on this one.

Are you team coquette, or are you just here for the macarons? Either way, will I see you at Ladurée on the 29th?