Let’s get something out in the open – I haven’t really heard much about Max Factor as a brand. I know that it’s a popular household name in UK drugstore makeup, and that’s there are a lot of rave reviews surrounding their mascaras (almost all the variants are supposedly kickass). But apart from that, nothing really jumps to mind when I hear Max Factor.
I’ve passed by their makeup counters a few times and, compared to other drugstore giants, their products can be seem pricey while the packaging seems lackluster IMO. The minimalist black and gold design makes me think they’re marketed towards more mature women, since the twenteen in me still gravitates toward shiny things and colorful packaging. Am I the only one who feels this way?!
So when I got a bunch of new Max Factor products to try, I did feel a little excited at the thought of a more hands-on (or face-on?) introduction with the brand. I put these four products to the test with a (mostly) Max Factor FOTD. After I did all my skincare, primed, and laid out my foundation, I set my face with Creme Puff Pressed Powder in 05 Translucent (P575).
This 62-year old powder formulation, I learned, is one of the pillars of Max Factor as a brand. The packaging may have changed over the years, but the formula remains the same as the pressed powder Marilyn Monroe used! The translucent shade can look a tad bit orange at first, but when blended out it really doesn’t register any color. What you’re left with is silky, smooth, evened out, and perfectly matte skin that doesn’t oil up as much. I only wish that it came with a better sponge applicator and wasn’t so heavily laced with fragrance.
To rosy up my cheeks, I used the Creme Puff Blush in 05 Lovely Pink (P675). It’s a light pink shade with fine flecks of glitter, thus giving off the illusion of a glow. It’s blendable and buildable, but I prefer a sheer application for a subtle effect. It wears beautifully throughout the day, and I’ve had no issues with the blush fading off unevenly.
But the real winner from this line is no doubt the Excess Volume Extreme Impact Mascara (P795). Some people may not like a dual-ended mascaras, but I do because I think they’re cost-efficient! I tend to not experiment with multiple mascaras at a time because you’re supposed to throw them out after three months anyway. With a dual-ended mascara, you get two (or three if you combine them, which is what Max Factor suggests for this) looks for the price of one! Unlike other two-step mascaras, both sides have a black gel product – one waterproof, one not – so you have options depending on your needs for the day.
The first wand provides a volumizing base with its short, tightly-knit bristles. I use this on its own on everyday as it gives me just the right amount of curl and definition without being a pain to remove at night. But when I need more glam, agaw-eksena lashes, I flick the second wand on top to waterproof my look. The dark lacquer also gives me more intense definition and volume.
Last but not the least, I finished the look with the Colour Intensifying Lip Balm in Voluptuous Pink (P495). The color is pretty and the formula’s moisturizing. However, I didn’t quite like the waxy smell and taste so I guess I won’t be reaching out for this next time.
Three hits out of four; not bad for my first try! Are you a fan of Max Factor? Which product from their line do you think I should try next?