L’Oreal Paris presents Pinay brand ambassadors and launches all-new beauty treats for summer

L’Oreal Paris is a brand we've loved ever since we started caring about our appearance. Their products - from makeup to hair care to skin care - are on point and always innovative. They also have a star-studded roster of brand ambassadors composed of international celebrities like Eva Longoria, Barbara Palvin, Karlie Kloss, and Blake Lively! Recently, they added three Filipina personalities to embody their tagline, “Because you’re worth it.” We'll reveal who they are in a bit. First, we want to clue you in about the exciting new L'Oreal products to look forward to!


One of our recent faves is the Tint Caresse (powder lipstick! Yes!) so we were really excited to see what L’Oreal had in store for us in the makeup department.

Here comes the Balm Caresse, a balm and lipstick hybrid. Lips need an extra layer of moisturizer to stay healthy in this summer heat, and with eight shades to choose from, we're sure you’ll find your perfect summer lip from this line. Balm Caresse reminds us of lipsticks drenched in oil - which they do have as natural spa oils are part of the formula.

The L’Oreal Infallible Makeup Extender Setting Spray was also in attendance. We previously included this in our list of facial mists to try. If you're finding your makeup melts earlier than usual, you'll love this spray's ability to prolong its wear time. That alone easily makes the Setting Spray a beauty staple for the hot season!

For those sexy summer nights, get the Superstar Collection. The False Lash Superstar Mascara gives incredible length, while the Super Liner Superstar makes it easy to perfect your wing tips. With this duo, you can work up a smolder to rival the rising temperature.

And then there’s the Brow Artist Chisel Straight. We don’t know if you jumped on the straight brow trend but we sure did! Well, at least we tried to. It’s not as easy to achieve especially if you have naturally slightly arched eyebrows, but the Chisel Straight promises to make the process easier. We all need those extra minutes in the morning, yeah?


L'Oreal is offering a special treat: we can now get our skin assessed at over 80 L’Oreal counters nationwide! We applaud them for providing this service as we have often experienced splurging on products on a whim. With this new service, we will know for sure which products are best suited for our skin type.

The handheld device measures the skin’s moisture levels, pores, melanin, and (omg!) wrinkles. Then the sales attendants can give a recommendation from the L’Oreal Revitalift Laser X3 Line. The results can be sent via email, too. So nifty!


L’Oreal Paris Excellence Crème is our go-to hair color in a box. We like it because it doesn’t irritate our scalp or dry out our hair, plus there are plenty of shades to choose from. We usually check this line whenever we feel like shaking up our look.

If you want trendier hair color options, check out the L’Oreal Paris Excellence Fashion Sparkling Visible Color. The system has just three easy to follow steps, so DIY-ing your hair color is a breeze. They also included the tools you’ll need for self-application which you can master with practice.

Check out the available shades! They all looked so nice, we don't know which ones we want to try next!


This is major: L'Oreal now has Filipina brand ambassadors! They signed on Solenn Heussaff for L’Oreal Makeup Designer/Paris, Chesca Garcia-Kramer for L’Oreal Hair Color Expert/Paris, and Dawn Zulueta-Lagdameo for Revitalift by L’Oreal Skin Expert/Paris. They are the very first set of Pinays to join the brand's prestigious roster of international beauty ambassadors.

Solenn is the perfect choice for L’Oreal Paris Makeup. She is half-Filipina, half-French, and an accomplished multi-slashie which includes being a certified makeup artist. She knows her makeup well and even shared how she used to watch the L’Oreal commercials in Paris and practice saying their signature line, “parce que je le vaux bien” (French for “because I’m worth it”). It was endearing to hear that her very first L'Oreal makeup set was actually a gift from her dad! She also revealed that her current fave is the Tint Caresse lippies.

You probably already know Chesca from the super famous #TeamKramer. She's a hands-on mom to three adorable kids, and often reminds fellow moms that taking care of yourself should not come last. More than just vanity, self-care boosts our self-worth and replenishes our energy. Chesca shared that, even as a celebrity, it's important to her that her husband Doug thinks and tells her that she's beautiful. He even makes sure to take notice and give compliments when she changes her hair color.

Would you believe that Dawn just turned 47? She is gorgeous in person! Her skin is luminous and she thanks L’Oreal Revitalift Laser for it. She says it’s her “laser in a jar”. Aside from maintaining her L’Oreal skincare routine, she credits a happy and healthy lifestyle as her secret to staying young.

Are you as inspired as we are by these amazing L’Oreal Women of Worth? Which products are you most looking forward to from the L’Oreal lineup?