The 7 Beauty Products You Shouldn’t Buy

These days, it's easy to get swept away by the latest in the beauty stores. The bright lights, beautiful packaging, and tempting promises can turn even the most practical among us into magpies, attracted to shiny new things. Yet, now more than ever, it's important to remember that not every product is destined to be our holy grail. This isn't just about saving money (though that's a definite perk); it's about curating a collection that truly reflects who we and what our needs are. Let's take a closer look at the beauty traps that can catch us unawares and how a mindful approach can guide us back to making better purchases.

Random no brand beauty products

1. Impulse Purchases

We've all been there—swept up in the excitement of a beautifully packaged product or a compelling ad campaign, convincing ourselves that this product is the key to unlocking our best selves. However, impulse buys often end up unused or, worse, unsuitable for our skin type or personal style. Always take a step back, read reviews, check ingredients, and truly consider if this product fills a gap in your beauty routine or if it's just a momentary thrill.

2. Peer-Pressured Picks

Whether it's a friend who swears by a particular foundation, an influencer with flawless makeup, or a salesperson assuring you this is the product of your dreams, it's easy to feel the weight of others' preferences dictating your purchase decisions. Remember, what works for someone else might not work for you. Your skin type, color preferences, and lifestyle are unique to you. Buying something because of external pressures rather than your own needs and research often leads to regret and a cluttered vanity.

3. The "Miracle" Product Trap

Beware of products that promise overnight miracles. The beauty industry is rife with sensational claims—creams that claim to erase wrinkles in a week, serums that promise a poreless complexion, or makeup that insists it will last 24 hours without a smudge. While advancements in beauty and skincare are impressive, it's crucial to have realistic expectations. Products making grandiose claims often rely on marketing hype rather than substantial results. Do your due diligence, look for scientific evidence or trusted reviews that back up the claims, and remember that true beauty results from consistent care and realistic expectations.

4. Dupes for the Sake of Dupes

In the beauty world, a "dupe" (short for duplicate) refers to a cheaper product that is said to perform as well as, if not identical to, a more expensive, high-end product. While finding a good dupe can be like striking gold, buying products solely because they're marketed as a cheaper alternative to a coveted item can lead to disappointment. Sometimes, the quality, longevity, or how a product interacts with your skin or other makeup can vastly differ. If you're interested in a dupe, make sure it's because the product aligns with your needs and preferences, not just because it's a bargain.

5. Trend-Driven Purchases That Don't Suit You

It's fun to experiment with new looks, but not every trend will suit every person. Buying products just to hop on a beauty trend—think extremely matte lipsticks, overly contoured cheeks, or bold eyebrow looks—might leave you with items you'll use only once or twice. Before investing in trend-driven products, consider whether this trend suits your style, complements your features, and if you can see yourself incorporating it into your regular beauty routine.

6. Products with Overlapping Functions

With the vast array of beauty products available, it's easy to accumulate multiple items that serve the same purpose. Do you really need five different nude eyeshadow palettes or several nearly identical MLBB (my lips but better) lipsticks? Before making a purchase, take stock of what you already own and ask yourself if the new product offers something truly different or better suited to your needs. This approach helps curate a more functional and loved collection of beauty items.

7. Limited Edition Frenzy

Limited edition products can be tempting; they often come in beautiful, collectible packaging and are marketed as must-have items. However, the urgency to buy before they sell out can lead to rushed decisions about products you might not need or even want after the excitement wears off. Unless a limited edition item fills a specific need or you've been eyeing it for a while, it might be best to pass and invest in items that you know will serve you well long-term.


Adopting a mindful approach to beauty shopping means making purchases that align with your personal style, needs, and values. It's about building a collection of items that you love and use, rather than an endless array of products that don't bring you joy or value. This mindful approach not only benefits your skin and your sense of self but also contributes to a more sustainable and less wasteful world. Happy, intentional shopping!

Liz Lanuzo

Founder & Editor-in-Chief

I eat makeup for breakfast, lunch, dinner, and dessert.

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Beauty Roundup: Ever Bilena’s Lip Ink, GRWM’s Glam & Go Stix, SOLA SPF Primer, and IU for Estée Lauder