An Immersive Night of Discovery: Jo Malone's Cologne Intense Collection Launch

Jo Malone London's relaunch of the Cologne Intense Collection was a scent-sational event that captivated all the senses. From the immersive room that showcased the collection's campaign video on three large screens to the personalized leather stamping station, guests were treated to a night of discovery and delight.

The Cologne Intense Collection is a celebration of alluring and powerful scents that are inspired by faraway lands, captivating rituals, and treasured ingredients. With nine distinctive fragrances, including Oud & Bergamot, Jasmine Sambac & Marigold, and Tuberose Angelica, the collection ignites a spirit of discovery in the mysterious and sensual world of fragrance.

During the event, Jo Malone London Stylists helped guests rediscover the inspiration behind each scent, while a leather stamping station allowed them to personalize their leather tags that they could add to their cologne bottle. Brand General Manager, Camille Oloan, welcomed guests to a seated dining experience where Education Manager, Mina Manuel, talked about the collection. The evening ended with a dinner menu created by Bizu, which was the perfect way to round off a night of indulgence.

Céline Roux, Global Head of Fragrance, explains that while most of the scents Jo Malone London creates find inspiration in British landscapes, traditions, and ingredients, the Cologne Intense Collection allows them to find inspiration from further afield. The result is a collection that offers warmth, depth, and volume, while still retaining the clarity and naturality that Jo Malone London is known for.

The Cologne Intense Collection is the perfect addition to any fragrance lover's collection, and with the personalization options available, it's easy to make it your own. So why not discover the mysterious and sensual world of fragrance with Jo Malone London's Cologne Intense Collection today? Your senses will thank you for it!