Estee Lauder's Breast Cancer Awareness kickoff party

This is a wee bit late but I thought I'd share it anyway! As you know Estee Lauder has been celebrating Breast Cancer Awareness month for 20 years now. Last October 9, the brand lit up the Ayala Museum in pink to draw support for the cause. Our museum is just one of the numerous monuments and landmarks all over the world (such as the Empire State Building, Sydney Opera House, and Tower of Pisa) that has been illuminated in pink!

An intimate press launch was held at the lobby of Ayala Museum and was attended by EL's esteemed partners and friends from the media. Ms. Bea Miranda Zobel de Ayala was the guest of honor for the evening while the formal launch for the illumination and wine toasting was celebrated together with Anton Huang of Rustan’s, Daphne Osena Paez, Rovilson Fernandez, and Mel Lerma. 

Rustan's Anton Huang, Estee Lauder's Mel Lerma, Daphne Osena-Paez and Rovilson Fernandez

The gorgeous girls of Estee Lauder

Beauty bloggers Shen and Sophie with Jill (Bobbi Brown) and Mira (Clinique)

So why that particular location? “Ayala Museum was the chosen landmark because it symbolizes a heritage that is deep and reflects a strong foundation for values. It is very much aligned with everything we hold dear in the Estee Lauder Companies.” as Mel Lerma, Head of Estee Lauder Companies Philippines shared during her speech. 

The local BCA efforts for 2012 kicked off with educating women with facts about Breast Cancer. A 3-day seminar and free breast exam was facilitated by the Philippines Foundation for Breast Care. 

FYI! :) Till next October!