This is a wee bit late but I thought I'd share it anyway! As you know Estee Lauder has been celebrating Breast Cancer Awareness month for 20 years now. Last October 9, the brand lit up the Ayala Museum in pink to draw support for the cause. Our museum is just one of the numerous monuments and landmarks all over the world (such as the Empire State Building, Sydney Opera House, and Tower of Pisa) that has been illuminated in pink!
An intimate press launch was held at the lobby of Ayala Museum and was attended by EL's esteemed partners and friends from the media. Ms. Bea Miranda Zobel de Ayala was the guest of honor for the evening
It's been 20 years since Estee Lauder Companies launched their Breast Cancer Awareness Campaign. Since then, it has been active in more than 70 countries and has raised more than $35 million to fund 140 Breast Cancer Research Foundation grants for medical research. This 20th year alone supports 13 research grants across the globe.
This year's campaign theme is Courage. Believe in a world without breast cancer. Know we’re here until it’s true. This year’s empowering message highlights Estee Lauder's commitment to defeating breast cancer through education and medical research and celebrates hjgjthe life and legacy of BCA Campaign Founder and Pink Ribbon co-creator, Mrs. Evelyn H. Lauder, who passed last year.
(Do read that link, it's a story on her by the New York Times.)
To celebrate, there will be a big press event on October 9 - quite exciting because I know they will illuminate a local landmark in pink! They also have a featured product
Women from both sides of my family suffered from breast cancer. Knowing that, I check my breasts regularly for lumps. I do know I should take it further by getting a mammogram yearly, but for now, I'm just satisfied that there are no lumps!
On that note, did you know that breast cancer is more or less curable if detected early? You can save your and your loved ones' lives just by encouraging them to do a breast self exam, even if they're just in the shower. This is the advocacy of the Estee Lauder group of companies - they want to raise awareness about breast cancer so that women do not have to suffer needlessly just because they were not informed.
Mel Lerma of Estee Lauder talking about the campaign
Estee Lauder currently has a Facebook app that encourages everyone to share a message of hope. Just by typing a few inspiring words in the app, you can help light the world pink - literally! There are illumination sites all over the world, where landmarks are lit pink in honor of Breast Cancer Awareness Month.