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Liz Who?


My name is Liz and I blog as a hobby. I like all things bright and beautiful!

Email me at liz [at]

Disclosure: Most of the products I review here are press samples unless stated otherwise. FYI!




Fashion & Beauty - Top Blogs Philippines

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Shu Uemura Hard Formula brow pencil in 09 Walnut Brown

Do you know want to know the best way to sell something? It's simple. Sell something that's worth buying, something that's good and works beyond expectations and pricing. That's the reason I made an unplanned purchase of the Shu Uemura Hard Formula Brow Pencil in 09 Walnut Brown (P1,400) that afternoon at Shu Uemura in Rockwell.

I'm already super happy with my In2It Waterproof Eyebrow Color which I have been using for, oh I don't know, three years now so I really wasn't looking for a new brow product at that time. But after Patrick Alcober, Shu Uemura's MUA, demonstrated how my brows look like with the Hard Formula on, I was wowed! My brows looked like they came from a Preview magazine shoot! Lol. How can I leave the store without it?

What I love about the product 

  • I can never go wrong with this pencil because it delivers soft color that looks extremely natural, no matter how heavy my hand is. The shade, Walnut Brown, lightens my eyebrows a bit (great if I'm going for that look) and matches my hair.
  • Lasts all day with no smudging or budging. 
  • The way the pencil is sharpened like a naginata sword makes it easier and quicker to use, allowing you to cover a bigger area when shading and a smaller one if needed. It comes as a normal pointed pencil but you have to have a trained Shu Uemura MUA to sharpen it for you in the sword-like shape. Kewl.

I wouldn't recommend you do this at home - you might break the pencil! The Shu Uemura staff will sharpen the pencil for you for free as long as you have it. Just drop by any Shu Uemura counter.

  • The pencil is quite hard, so even if you apply it with a heavy hand, you end up using only a bit of the product. I reckon a pencil can last up to a year (or more) of regular use. The brow pencil is longer than the average pencil.

Pencil doesn't look much when applied on the back of the hand, but it mixes with the oils on the brows to deliver the effect below


What I don't like about the product


  • I'm used to a brow powder than can perfect my brows in like 10 seconds. But with the Shu Uemura pencil, it does take longer to shape the brows perfectly; the pigmentation is a little faint. It's designed that way, so maybe I should've gotten a darker shade.




  • The pencil could be cheaper, but I do think I got my money's worth.



I highly recommend the Shu Uemura Hard Formula brow pencil in 09 Walnut Brown to, well, anyone who needs it! It's the kind of shade that goes with most hair colors, and like I said above, it's easy to use and hard to make a mistake with. If you have a wide gaps in your brows or if you want to extend your brows nearer to your nose to create the illusion of a narrower bridge, this is the product to use. It adheres like second skin looking completely natural, unlike powder.

Another reason I recommend getting this pencil: you'll get a free brow grooming session with a Shu Uemura MUA. He'll tweeze and shape your eyebrows - for free! So hurray for that extra treat.

Brows done by Patrick. He used a couple more products here so they're a little darker.

I'm sure there are cheaper alternatives to this pencil, so if you're on a budget, you can try out the Nichido mineral pencils. They looked promising when I swatched them last weekend.


I. love. it. I now have perfect, magazine-worthy kilay everytime I go out! If I want to go a little darker though, I use a brown powder (either from the In2It eyebrow kit or from an eyeshadow) to set the pencil with. I have just discovered the awesomeness that is the Charm dual-ended eyebrow brush so yeah! This month is practically filled with great kilay discoveries! Haha.

So, what's your favorite eyebrow product?

Reader Comments (17)

Lemming born. Your brows look great!

July 21, 2011 | Unregistered CommenterIda

it looks so natural, i love the effect! Sayang i find it expensive for a brow pencil.
im using In2it brow powder and Styli-style brow pencil.

July 21, 2011 | Unregistered Commentershopcoholic

Nice brow pencil., in2it lang sakin hehehe.,.expensive na kasi for me ang shu uemura.
Anyway,i like ur shadow and lashline color what did u use liz?

July 21, 2011 | Unregistered Commenterkaren

It's perfect! Akala ko they come in that weird shape already pero you have to have it sharpened pala.

What if I sharpen my brow pencil like that? Sana ma-achieve rin!

I would give myself that as a birthday gift because I think it's too mahal for my brows although I'm quite obsessed with them. Ipon muna.

July 21, 2011 | Unregistered CommenterIvy

Please post a tutorial video of you using this one + brush. It's really magazine worthy! Haha

I only use my ELF brow kit + a regular light brow pencil from Ever Bilena.

July 21, 2011 | Unregistered CommenterIvy

Whenever I try visiting the In2It counter here, eyebrow stuff's ALWAYS out of stock. :/

July 21, 2011 | Unregistered CommenterCamille

That looks so naturAl! Nice!

July 21, 2011 | Unregistered CommenterAnn

the way it is sharpened is so cool! it's a beautiful product! :)

July 22, 2011 | Unregistered CommenterIssa

in2it eyebrow powder as recommended by u and maybelline

July 22, 2011 | Unregistered Commenterallura

Awesome - I love the idea of a thick (sword shaped) brow pencil! One thing I find annoying with brow pencils is how pointy they are (thus they can look scary as hell if applied wrong/ with a "heavy hand" as you say).

July 22, 2011 | Unregistered CommenterSerena

im thinking what type of point is that.. hindi chisel eh.. hehehe (back to drafting)

July 22, 2011 | Unregistered Commenterrhain

Looks so natural. Pretty! My favorite brow pencil is the Lancome Le Crayon Poudre - Powder Pencil for the Brows which im using right now. It's nice and light, looks also natural when applied.

July 23, 2011 | Unregistered CommenterAngela

What a cool product! Ang ganda ng brows mo! :)

July 25, 2011 | Unregistered CommenterWiddlesh

walnut brown is a nice shade, it looks very natural on you. it brightens up your face. Kaya lang it's expensive for a pencil.... I have a black one from Elf 129 pesos lang.

July 25, 2011 | Unregistered CommenterMrs. Brigoli

I personally love IT Cosmetics long-winded Brow Power Universal Transforming Long-Wear Eyebrow Pencil with GrowLuxe Technology, but I'm interested in checking this out too!

July 27, 2011 | Unregistered Commenterpinksith

ohhh...this is another one of those things i see on the internet then want soo hard to buy! if it does last you a year, it's definitely worth the price!

July 28, 2011 | Unregistered Commentersunmom

Ang dami kong na-try na eyebrow products and was never a fan of eyebrow powder kasi I prefer eyebrow pencils lang. I used to love Ever Bilena eyebrow liners pero hindi ko na sya favorite ngayon, ewan ko lang. Then I had a Make Up For Ever brow pencil. I loved it pero the shade was a little lighter kasi yun daw ang bagay sakin sabi ng saleslady. Kung magpa-picture ako with flash, parang wala akong eyebrows sa pictures. Pero maganda tingnan sa personal yung MUFE brow pencil ko on me. I also had a Revlon brow pensil kasi madaling mabali kahit mahaba yung pencil. And the liner was too hard and sharp for my skin. Then I tried Majolica Majorca which were priced separately, yung handle tapos yung liner, ewan ko lang kung bat ganun. I thought I liked it so much pero ang daling ma-erase nya sa brow bone part ko kasi I have oily temples. Right now, my favorite is Etude House brow pencil with brush. Like ko sya kasi metallic baby pink yung packaging tapos mahaba yung pencil and hindi sya mahal so I bought 2 at hindi sya madaling maubos ha. Try ko daw yang Shu Uemura na brow pencil kung magugustuhan ko pero ang mahal naman for a brow pencil lang.

Ilang inches po yung pencil?

April 17, 2013 | Unregistered CommenterYela Bombshell

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