Posts tagged sm southmall
New shop in town: Peacocks London

Vogue Concepts brought us Promod and Yves Rocher from France, Parfois from Portugal, and Flojos from California. But they're not stopping there! Early this September, they brought in one of London's hottest stores called Peacocks. The fast-fashion brand is London's version of the US's Forever 21, with the goal of translating catwalk trends to wearable retail. 

Here's the lookbook-esque catalogue they rolled out for us (you must look at it from beginning to end, there are so many neat inspirations!)


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My best SM Southmall fashion finds from Promod and Parfois (plus mini-contest!)

It’s been only a little over a month since I’ve walked into Promod and Parfois, but I’m pleased to see that both brands have so many new stuff to ogle at! I visited their SM Southmall home this time. Speaking of SM Southmall, I noticed that it’s still being renovated, but I noticed that the look and feel of the place has brightened up since last I’ve been there. Can’t wait to see its new look!

Aside from the new interiors, SM Southmall has also been bringing in more trendy brands. I spotted Cache Cache, All Flip Flops, Charles & Keith, Terranova, and La Senza among the usual local names. Promod and Parfois, two of the most trendy yet sophisticated brands in retail right now, are heading the pack. Here are my top picks!


Promod is already raring for fall. Their latest collections have two color stories: on one hand, they have woodsy tan mixed with rich hues like blue, orange, and burnt pastels. On the other hand, the brand features a stark black and red palette for the corporate woman. 


Warning: lots of photos after the cut!


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SM Southmall celebrates fashion

I’m very happy to observe that as Filipinas are starting to step up their style chops, malls are also keeping up! I’m sure you’ve already observed the influx of amazing items in SM malls in the past year or so - from shoes, accessories, to clothes, the previously “outdated” mall chain has risen up to become one of the country’s most fashionable places to shop in. 

SM malls in the main Manila area have reinvented themselves, but the South will not be ignored. Before, stylish Southerners in the Las Pinas and Alabang area may be obliged to make a trip to Makati or Ortigas to get dibs on the latest fashion pieces. Now, SM Southmall can be your one-stop shop in the South for the best fashion finds.


SM Southmall recently held a fashion show to showcase some of its most stylish brands. Promod, Parfois, Accessorize, and All Flip Flops were some of the names that took part in the event. Models donned the latest collections from these brands and strutted their stuff on the catwalk.

This girl is totally rocking The Promod Clogs That Got Away. Huhu.

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