It’s been only a little over a month since I’ve walked into Promod and Parfois, but I’m pleased to see that both brands have so many new stuff to ogle at! I visited their SM Southmall home this time. Speaking of SM Southmall, I noticed that it’s still being renovated, but I noticed that the look and feel of the place has brightened up since last I’ve been there. Can’t wait to see its new look!
Aside from the new interiors, SM Southmall has also been bringing in more trendy brands. I spotted Cache Cache, All Flip Flops, Charles & Keith, Terranova, and La Senza among the usual local names. Promod and Parfois, two of the most trendy yet sophisticated brands in retail right now, are heading the pack. Here are my top picks!
Promod is already raring for fall. Their latest collections have two color stories: on one hand, they have woodsy tan mixed with rich hues like blue, orange, and burnt pastels. On the other hand, the brand features a stark black and red palette for the corporate woman.
Warning: lots of photos after the cut!