I have a love/hate relationship with SM Aura. I hate that the food choices are limited (as are seats during the weekend) and that the cinemas are almost always full. Seriously what's the point of having an IMAX theater near me when it's fully booked most of the time? I love the SM Store - so many well-curated items in there - but it's also limited.
Still, the shopping at SM Aura blows High Street, Serendra, and Market! Market! out of the water. Before I would need to go to Makati to shop at stores like Forever 21, Uniqlo, Miss Selfridge, and Bershka. Now all that is 10 minutes away! I also love Suite Blanco (it's like a much cheaper Zara) and L'Indochine.
Aside from clothes though, beauty shopping at SM Aura is also leveling up. The SM Beauty and Watsons there have excellent drugstore selections, but I love that MAC is also now available in the mall.
It's a huuuuge store, bigger than the one in Rockwell I think. It's all gleaming black surfaces and bright lights, as if you're in a real studio. The latest collections are also available there - check out these palettes!
The MAC Illustrated Ccllection by Rebecca Moses features limited edition kits and palettes. The palette containing the blush, four eyeshadows, and two lip colors retail for about P3,000. Not bad!
Here are more photos from the event!