There's a keen demand among women nowadays for more "natural" skincare solutions. But what do we mean when we say "natural"? Usually, a product is considered such if its ingredients are from natural and unrefined sources. For example, the ingredient list must mainly consist of water, fruit and plant extract, oils, combined with naturally occurring preservatives, humectants, surfactants, and emulsifiers (link). Natural skincareproducts do not contain synthetic chemicals.
That said, Pond's new line called White Beauty Naturals does not claim to be natural. But it does feature one of nature's beautifying agents: the Camellia Leaf. Why that particular plant? Dr. Sona Pushker, Head of Research at the Pond’s Institute says, “...The Camellia leaf extract is known to reduce the formation of melanin deep within your skin, and the proven skin lightening technology of the Pond’s White Beauty range inhibits melanin being released to the skin’s surface, reducing skin darkening and imperfections.”
Nature’s most potent skin-lightening secret! With Camellia Leaf Extract, Pond’s White Beauty Naturals works double time – it reduces the formation of melanin at a cellular level and inhibits melanin from being released to the skin’s surface, thus effectively fighting skin darkening, diminishing imperfections and delivering beautiful, pinkish-white skin.
Okay! Basically, the new line is a new formulation (upgrade?) of Pond's existing White Beauty products. What sets it apart is the inclusion of camellia sinensis, which is actually known as the "tea plant", because green tea is traditionally made from its leaves!