Any self-respecting beauty girl knows that one of the core tenets of millennial beauty is this: kilay is life. Full, perfectly-groomed Insta-ready (though not necessarily Instagram) eyebrows are "in", leading to any number of products catering to them, from liquid brow liners to peel-off “tattoo” tints. But while women have embraced rocking the power brow, one had to wonder... how might guys feel about trying the trend?Read More
Do you believe that men are from Mars and women are from Venus? While the differences can sometimes feel very stark, the fact is that many of our needs are the same, including personal care. I mean, both have the same simplistic goal to get cleaned and look groomed. So why do brands insist on putting out separate product lines for men and women?Read More
Skincare, whether you are a man or a woman, is not an option. There's no stigma when women take precious care of their skin, but men? It seems that the prevailing thought is that if you're a guy and you use something other than soap and shampoo, you're considered metrosexual or even gay. That's unfair and quite counterproductive. If men can't not brush their teeth, then they also can't not use a proper facial wash, toner, and moisturizer.
Maybe the stigma lies in how products are packaged. Let me share a conversation I had with someone from a giant skincare company. The rep remarked that they are surprised that their new facial wash (then) was so successful, even men were buying them. It appears that men thought the new facial wash was for them simply because the tube was black.
Maybe guys don't feel as shy about skincare when the packaging is very much male. What do you think? If that's the case then they will love Watsons Men skincare line, with it's macho metal tubes and sporty bottles.