I first heard about Golla bags three years ago when Marco, the forever gearhead, started using them for his iPod Classic. I was like, "Wow, why buy an expensive pouch when any other pouch would do?" to which he said, "I invested a lot in this gadget and I want the best pouch to protect it." That wasn't verbatim, but you get the point!
Anyway, if you want to score a Golla bag for yourself, perhaps you'd be interested in joining this contest!