This new K-Beauty drugstore makeup brand is surprisingly good

Just as KBeauty is starting to take a stronghold in the Philipines, we welcome another new KBeauty brand: L.O.C.K. Color Cosmetics! The packaging is fun and quirky, with anime-like characters and modern cityscapes adorning the matte black boxes; it looks like it was geared for a younger, hip audience.

Normally, expectations are lowered with this kind of marketing. Younger people don’t need hard-working makeup because they have better skin - that’s just fact. Still, every little swatch changed my mind and I can’t wait to tour you guys around the products!