Pink Sugar's P299 blush could be your new cheek soulmate

Here's what I learned about business from the two guys behind Pink Sugar: cut out what's not working, and focus on what does. It's difficult to hear ugly truths about a product you slaved so hard to "perfect", only to find out that others do not see it that way. Laveen and Rohit Mirpuri are remarkably agile entrepreneurs because they can adapt to the unpredictable realities once a product hits retail, and they are not afraid to shore up their bases even if it means going back to the drawing board.

That's why Pink Sugar is the drugstore cosmetics brand to watch - it listens to its customers and acts on it, like, yesterday.

The best example is their Sweet Cheeks HD Cheek Color (P299). This used to come in eight shades, a bigger compact that accommodates a pony-haired brush, and a price tag of P499. I loved Miss Independent and South Beach. When they found out the whole shebang wasn't hitting ALL the high notes with their market (i.e. us), they decided to create a tighter shade selection with wearable colors for everyday, removed the brush (most people didn't use it anyway), and subsequently lowered the price to just P299.

That aside, you NEED these blushes in your life because:

  • They are pigmented with a soft focus matte finish - one layer is all you need to get great color on your skin. You do have to be careful about the amount you use. Florence for instance is really, really pigmented so I wipe my brush pa on tissue before proceeding to my cheeks.
  • They stay impressively well! I've had these last on my combi skin for about 4-6 hours depending on whether I'm in an airconditioned area. Man, do they stick! They don't just sit on top of your makeup, they kind of ~stain~ into it. Reminds me of TheBalm's Instain blushes actually.
Save for Sin City, the four shades are all matte

Save for Sin City, the four shades are all matte

Morocco is a fantastic neutral taupe shade for contouring. I love it because it's perfect for my skin tone. Sin City, which has been reformulated, is a fine white gold highlighter that's absolutely swoon-worthy. It used to be full of spackles in its former life! If you're looking for warm, natural peach blushes for your morena skin, you'll love Summer Nights and Miss Independent. Florence (the other new shade aside from Morocco), is a dusty rose that should be universally flattering.

Wore Morocco here to contour my cheeks and jawline, added Florence on the cheeks, then popped Sin City on the cheekbones and bridge of the nose.

Wore Morocco here to contour my cheeks and jawline, added Florence on the cheeks, then popped Sin City on the cheekbones and bridge of the nose.

Overall, I highly recommend the new Pink Sugar Sweet Cheeks HD Color to anybody who's looking for an affordable, pretty blush that stays on the cheeks. I think oily-skinned ladies will appreciate its staying power. These are fairly easy to blend (just be careful with Florence!) and could slip into any kikay kit without taking up much space. Go for Morocco, Sin City, and Miss Independent! I do love Summer Nights and Florence as well though so it feels a little unfair for me to have favorites haha.

If you're not convinced, well, try them on your face one of these days. I think you won't be disappointed! Let me know what you think, as always. ^_^

Check out Pink Sugar at pinksugar.com.ph, beautymnl.com, and at the following retail locations.