A Sweet Revelation: Liza Soberano is the new face of Avon's iconic scent

Fragrances hold a special place in our hearts. Scents can trigger memories anew, which is what I experienced when I recently sniffed Avon’s classic fragrance, Sweet Honesty. It’s the scent I wore when I was still in high school: I used to save up my allowance for a bottle! I was so enchanted by its trademark pretty and pink packaging. This is why every time I catch a whiff of this cologne, I am reminded of all the fun of those golden teenage years.

It’s only fitting that these memories of first love and carefree youth encapsulate the fragrance that Liza Soberano, one of the industry’s freshest and prettiest faces, now endorses. Liza joins the Avon Philippines family of stellar female endorsers including Jodi Sta. Maria and Marian Rivera as Sweet Honesty’s Fragrance Ambassador.

Just like things that are meant to be, Liza recalls having auditioned as a young teenager to be an Avon model. Having grown up with the Avon brand, she now comes full circle as she joins the Beauty for a Purpose campaign of empowering women and fighting against breast cancer and domestic violence.

The best-selling Sweet Honesty fragrance is a fresh floral scent that is perfect for young women like Liza. She shares, “That’s what I love most about Sweet Honesty – it brings me back to the unforgettable innocence of first love. It’s like feeling the butterflies in my stomach all over again. Sweet Honesty is the perfect scent for me because it’s light and sweet. Also, the scent is timeless so it’s really perfect for anyone.”

This February, Liza shares her Sweet Honesty journey with a limited edition Sweet Honesty Eau de Cologne Bottle (P399). The classic bottle is refreshed with Liza’s own signature.

The fragrance is also available in a limited edition Sweet Honesty roll-on fragrance (P155) for those on-the-go, kilig-worthy moments.

The Liza Soberano for Sweet Honesty Fragrance limited edition bottles are now available nationwide from your favorite Avon ladies or via www.avonshop.ph.

Did you use Sweet Honesty when you were younger? What’s your favorite Sweet Honesty memory?