See inside: The December BDJ Box with COVERGIRL

A friend on Facebook asked on his wall: Does "aiming for a bigger audience" always have to mean "selling out"? I said, you can't really sell out if nobody wanted to buy into it in the first place. If you have barely any audience then you don't have a compelling product; if you don't have a compelling product then there is nothing to lose by tweaking your content to suit your target demographic.

My two cents. ^_^ Anyway, today I want to show you what's inside the December BDJ Box, which I got just the other day! It's an exclusive one with COVERGIRL. If you've been disappointed lately with BDJ's luxe samples and mixed drugstore skincare products (lol hard to please?) this is BDJ's way to make it up to makeup lovers!

This month's box contains full sizes of COVERGIRL cosmetics that's worth P2,365 in retail. Considering the box is only P580, this is a crazy steal! I guess the occasional too-good-to-be-true box like this one is the reason lots of people are huge fans of BDJ. Not to say that the service isn't worth it - in fact, it's still pretty great even if sometimes you get "grocery" finds. At the end of the day, BDJ always gives you a box worth at least triple of the amount you pay. Still a good deal if you ask me.

So, let's see what's included from COVERGIRL this month! I don't have swatches yet but I plan to do a capsule review as the brand separately sent me a similar kit earlier.

TruBlend Liquid Makeup (P645, 30ml). A liquid foundation that provides full coverage for a flawless natural look.

TruBlend Pressed Powder (P425, 11ml). A silky-smooth formula that adapts to your skin tone.

Cheekers Blush (P395, 3g). This is a sneak preview as it'll be out February next year! It promises an easy and natural rosy silk flush in a portable compact.

Smiky Shadow Blast (P525, 4.6g). Easily create a bold smoky eye with the two specially contoured ends.

LashBlast Fusion Water Resistant Mascara (P595, 12g). This is supposed to be super-volumizing! I've always liked LashBlast and I'd like to try out a water resistant version.

So there you have it! Did you manage to grab a December BDJ Box? Will you be continuing or starting a subscription with BDJ this 2015?