Canesten and Marian Rivera get upfront about body care
When beauty lovers obsess over the face, hair, and nails, it’s easy to forget that body care isn’t always as simple as soap and water. Proper TLC is a must in maintaining healthy skin all over, with activities like full-body exfoliation sessions to regularly slathering on lotions. Sometimes, it can even mean nipping fungal infections in the bud, and being honest about the need to address this kind of issue is the first step to regaining flawless skin.
With this in mind, Canesten, the number 1 antifungal brand in the Philippines, tapped the gorgeous Marian Rivera for their latest campaign. Known for her refreshing candor and straightforward approach both on and off cam, Marian has a reputation for telling it like it is. She says, “Paano ka haharap sa mga tao with confidence, if madami kang tinatago sa katawan mo, diba?”
The campaign’s goal is to spread awareness of how to treat common fungal infections such as athlete’s foot, ringworm, jock itch, and other tinea infections. Fungal infections affect the topmost layer of the skin and spread through direct contact with infected people, shower areas, and even pets! As alarming as it sounds, these conditions are fairly common with 3 out of 10 people suffering from such infections, so there’s no shame in acknowledging and proactively treating the problem.
Luckily, treatment for the more typical fungi issues isn't that hard to achieve. Fungi thrive in warm, moist areas in the body. Frequent bathing, keeping the infected area clean and dry, plus regular applications of Canesten (2 to 3 times a day, for 2 to 4 weeks) are simple yet effective ways to bring skin back to good health.
During the press event in Shangri-La at the Fort, a preview of Canesten’s new TVC was shown to members of the media. Not much has been revealed about it yet, but the Canesten crew filmed in Thailand with Marian and a Thai model so keep a close eye out for that!
Canesten is an over-the-counter medication that kills the root of fungal infections. It is available in 3g, 5g, and 10g tubes in all leading drugstores nationwide. Clotrimazole is the generic name of Canesten.
If you want to report a product complaint or side effect, please contact your health care professional or your local health authority. Inquiries may also be directed to:
Bayer Philippines, Inc.
29th Floor Menarco Tower 32nd St., Bonifacio Global City, Fort Bonifacio, Taguig City
Tel: (+63 2) 548-5800