Brow-ssentials Unveiled: The Launch of Benefit Precisely, My Brow Detailer and Wax
Here at Project Vanity, we're absolute aficionados of everything beauty-related, but it's not often that we witness a beloved brand truly transform the market with a singular launch. So, believe me when I say our excitement was through the roof upon hearing this news. Benefit, globally celebrated as the #1 brand for brows and known for their iconic Precisely, My Brow Pencil flying off the shelves every seven seconds, has never been one to just bask in their success. In a bold move to shake up the beauty scene, they've introduced the groundbreaking Precisely, My Brow Detailer and the Precisely, My Brow Wax, proving once again that innovation is at the core of their ethos.
Attending the Benefit Brow Ball for this stellar launch was like stepping into a time machine and landing smack dab in the middle of the 1920s glitz and glamour—a fitting celebration for an unveiling of this magnitude, because let's face it, no party dazzles quite like a 1920s soirée. The air buzzed with the excitement of burlesque performances, the sparkle of Prosecco flowed freely, and laughter echoed around games, setting the perfect backdrop for the grand introduction of the new brow marvels.
To top it all off, celebrity makeup artist Jelly Eugenio graced us with a masterful demonstration of the Precisely, My Brow Detailer and Wax, showcasing the magic behind Benefit's latest innovation. It was an evening where beauty and artistry met, leaving us all in awe of the transformative power of a good brow.
The Precisely, My Brow Detailer (P1,660) has an ultra-fine 0.8mm tip - the smallest and finest tip size on the market! You don’t have to worry about a tip this fine breaking because the detailing pencil has a clear protective tube right at the top. Twisting the pencil to just above the clear tube prevents any breakage and you don’t lose any of that precious product. It comes in six shades that you can combine for a perfectly defined brow. Jelly Eugenio likes using two shades to detail the brows using a lighter shade for the front of the brow and a darker shade for the middle and tip.
The Precisely, My Brow Wax (P1790) comes in twelve shades so you’re sure to find your perfect color match. The applicator wand is designed to deliver full pigment with major hold, so your brows stay on for up to 12 hours of wear. The brush applicator has two sides, the flat side delivering color to the strands while the domed side sculpts and shapes the brows.
You can use any of the Precisely brow products to create a defined brow look, but each works amazingly in combination with each other. These new additions deserve to stand next to the Precisely, My Brow Pencil as the worldwide bestselling brow product.
I must confess, brows have always been my Achilles. Despite my best efforts, my brows seemed more like distant cousins rather than sisters, often leaving me with a mismatched pair that just wouldn't cooperate. Enter Benefit's latest brow wonders, and the game changed entirely. These products have been a revelation, making it astonishingly easy to fill in and define my brows without them ever looking too heavy or, dare I say, caterpillar-esque.
Before
After
A novice like me doing my brows looks something like this and you can see just how defined and filled-in my brows look while still looking like my brows but better. For my hair color I’m using shades 3 and 3.5 of the Precisely, My Brow Detailer and shade 3 of the Precisely, My Brow Wax.
Before - Left Brow
Before - Right Brow
After - Left Brow
After - Right Brow
To say that I’m in love with the Precisely, My Brow Detailer and the Precisely, My Brow Wax is an understatement. Try it out for yourself and you’ll end up with waterproof and smudge-proof definition ready to dance the night away like you’re back in the 1920’s at the height of The Great Gatsby itself!
Get defined brows with Benefit’s Precisely, My Brow products from Lazada and Benefit stores nationwide.