Beauty Roundup: MAC’s blooming collection, Hermès makeup, and more problems for Olivia Jade
Bust out the florals because Spring is upon us! Okay, we don’t actually have the four seasons and our current is more of a scorching summer, but that won’t stop us from celebrating the new bits from the beauty world! From MAC’s sakura inspired collection to TheBalm’s quirky new products, we are ready to dive right in. We’ve also got Hermès branching out into makeup (can our wallets take it?) and Kat Von D’s epic mascara, read on!
Join our party next Saturday!
Are you ready for an afternoon filled with beauty, fun, and girl power? We’re celebrating our 11th anniversary on April 6! We have mini workshops, special brand booths, and lots of prizes for those who sign up, plus everyone gets to take home an epic loot bag with 7k worth of beauty goodies! Slots are limited so if you haven’t gotten your ticket yet, head over to our Events page ASAP.
Hip Hip, Hermès!
Get your wallets ready because 2020 is going to be extra spendy. Luxury brand Hermès is looking to expand their empire to include makeup and skincare! The products will be manufactured in France and Italy, and is expected to be available in plastic-free packaging (love this!) No further details have been revealed just yet, but we are beyond excited for updates and teasers! We’ll be sure to keep you all in the scarf-clad loop!
Full story on Business of Fashion
The first and lash
One of the greatest feelings in life is being able to slap on a makeup product and instantly know that it’s going to deliver. Expected to follow in the success of their Tattoo Liner is Kat Von D Beauty’s first ever mascara! Set to launch on April 19, the Go Big or Go Home Mascara ($23) is an ultra black mascara that promises fuller, longer, and curled lashes all day. Formulated with plant-based fats, it is completely vegan and supposedly delivers on the volume. The formula also claims to be clump-free and able to last all day! Would you try this?
Full story on Pop Sugar
BRB, I’m auto here!
To be honest, it’s been a hot minute since quirky brand TheBalm came out with a new product. From their well-loved Bahama Mama Bronzer to their Meet Matt(e) Palette, we’ve loved their formulations and their packaging equally. That’s why we’re buzzing about their latest launch: a line of palettes that are perfect for those on the go! The Autobalm Collection features 3 new palettes ($26.50 each) perfect for every need and look. There’s the 4-pan blush palette called Grl Pwdr and two eyeshadow palettes called Day 2 Nite and Pic Perf. Housed in adorable tin packaging designed to look like license plates, you can easily chuck these into your bag! We’ll be stalking TheBalm on Beauty Bar for when they launch here.
Full story on Allure
In full bloom
Talk about being tickled pink. Celebrate summer and the sakura season with MAC’s newest collection aptly called Boom Boom Bloom! The spring themed collection includes favorites like the Lip Glass, Strobe Cream, highlighter powders, lipsticks, and eyeshadows. We’re particularly enamored by Prep + Prime Fix+, High-Light Powder in Spring Bling ($30), Eye Shadow X 9 in Kabuki Doll ($33), Lipglass in Heartmelter ($18.50), and the matte lipstick in Framboise Moi ($19.50). The sweet, cherry blossom designs are a refreshing break from MAC’s usual sleek black designs, and we’re so tempted to collect everything!
Full story on Hypebae
Downhill from here
Following her involvement in the huge college scandal that broke the internet and the US admission system, beauty YouTuber Olivia Jade is facing yet another problem with her beauty line. After being dropped by a lot of her brand partnerships, the 19-year-old is now facing a new problem with her patents for Olivia Jade Beauty due to… punctuation errors. The brand, which was set to carry everything from hair tools to skincare, lotions, and makeup, is now facing possible rejection due to the improper filing and writing. Oops!
Full story on Refinery29
Header image via The Beauty Look Book