Beauty New Roundup: A $1.4 billion splurge, a Katy Kat collection, and a store revamp
Ho, ho, ho, here we go! Christmas is less than a month away and we’re frantically trying to cross everyone off our gift list while drooling all over the holiday releases. It’s getting harder and harder to shop because we’re constantly tempted to pick up a little something for ourselves as well. We’re currently eyeing the latest celebrity collab, browsing through our new fave online store (we haven’t hit check out yet!), and reeling from all the zeroes in a reported brand buy-out (there are nine OMG). Read on to get all the juicy details!
Cover Girl is looking purrrrfect!
OH MY CATNESS, it’s finally here! Yes, the limited edition Katy Kat collection by Katy Perry and Cover Girl Cosmetics is now available at your local counters. The highly coveted Katy Kat Matte Lipsticks (P450) make for the perfect feline pout, and there are 11 shades to choose from. From hot pink to purple, bright red to mauvey nude, there’s a perfect shade everyone! Make sure to get your claws on the Katy Kat Eye Mascaras (P450) as well to amp up your cat eye! You can now shop the collection over at Cover Girl counters and at Zalora.
Give me some sugar!
If you’re a proud supporter of homegrown brands, you’ll want to add this one to your shopping list. Pink Sugar Cosmetics has teased a photo of their special holiday release, the Sweet As Sugar lippie sets! Although there are no pictures or details of what’s in the sets as yet, we expect nothing short of amazing!
Christmas shopping made easier
Retail therapy loses some of its therapeutic powers when you have to deal with bad traffic and long lines, which worsen during holiday season. Save yourself the headache and enjoy filling a virtual shopping cart on Beauty Bar’s revamped online store instead! To celebrate their new look, they’re giving FREE SHIPPING to the first 100 customers and for purchases above P1,500. Take advantage of the promo to buy perfect Christmas gifts for yourself your friends and loved ones. And if you’re on a budget, check out our top under P500 picks from Beauty Bar!
An offer too big to refuse
If you can’t beat ‘em, buy ‘em! And that’s exactly what cosmetics giant Estée Lauder did recently. The multi-million dollar company just bought Too Faced Cosmetics for a reported sum of $1.4 billion! That is the largest acquisition ever made by the company. According to sources, Too Faced is actually the second brand that Estée Lauder bought this year: the company also just closed a deal with BECCA Cosmetics, buying the brand for an estimated $230 million.
President and CEO of Estée Lauder Fabrizio Freda noted that the acquisition of Too Faced was a perfect addition to their growing portfolio, as it is a brand that complements their vision of a beauty brand that’s “unique, feminine, and has a millennial communication focus.” The future is looking bright and super colorful for Too Faced, as news is quickly spreading of possible stand alone stores as well as an expansion of the skincare, fragrance, and cosmetics range. Crossing our fingers that it’ll finally be available in stores here!
Full story on WWD
No maybes for Maybelline
It may not even be Christmas 2016 yet but Maybelline is already teasing us with their exciting plans for 2017! Known for their affordable yet quality drug store products, it’s no surprise that the five new product additions are not only budget-friendly, but budget-friendly, too.
Ring in the New Year with The Colossal Big Shot ($9), which promises to give tons of volume and no flakes with its unique mousse texture and formula. Pucker up your pout with the new Baby Lips Color Balm Crayon ($7) doubling as a glossy balm and cheek tint. Highlighter addicts should check out FaceStudio Master Strobing Liquid Illuminating Highlighter ($10), which despite its lengthy name makes faking a glow super easy. Pesky blemishes can magically disappear, thanks to the FaceStudio Master Camo Color Correcting Kit ($13) and its five color-correcting concealers and one pearly highlighter. And last but not the least, we’re finally getting a super affordable cushion foundation with the Maybelline Dream Cushion ($16), which promises to give high, buildable coverage with luminous finish! Anyone else super duper excited?! *raises hand*
Full story on PopSugar
Kylie Lip… Cases???
First there were the lip kits, then came the eye liners, the eye shadows, palettes, and now a store. What else does Kylie Jenner have up her sleeve? Well, think something along the lines of every millennial’s favorite accessory: their phone! The 19-year-old makeup mogul just announced on her app that she’ll be dropping Kylie Cosmetics phone cases! No word yet on the price and release date but we’d definitely be proud to flaunt our love affair with makeup with this statement design. The phone cases will most probably be sold on the Kylie Cosmetics site so keep checking back!
Full story on Allure