Last Thursday I had the pleasure of going on a conference call with Anthony Gonzalez, the Senior Manager of the global research and development center of Avon skincare products. He's based in New York and wanted to share the latest Anew line called Reversalist to the Asian press. The talk happened at the Avon Philippines headquarters in Makati Avenue.
ANEW Reversalist's Activinol technology boosts Activin, to reactivate skin’s repair process and help recreate fresh new skin and dramatically reverse the look of wrinkles. Avon’s patent-pending Activinol Technology is shown to increase the production of Activin to help boost skin’s ability to repair itself and recreate fresh, new skin.
Now I know a lot of you are jaded about anti-aging products since so many of them come out with claims of miraculously solving skin issues, so I cut straight to the chase and asked Mr. Gonzalez The Question: what makes the Anew Reversalist unique? He answered quickly and confidently, "Other anti-aging products focus on stimulating collagen and elastin. But we approach aging differently. We go to the cellular level and look at aging as a result of tiny wounds to the skin."