How do beauty buyers decide on what goes into their stores?
If you're as passionate about beauty products as I am, I am betting that your interest goes beyond the products themselves, too. At one point in time, you might have also wondered who scouts for beauty products and how they decide which ones make it onto the virtual shelves of your favorite online stores. I recently stumbled upon this article from Refinery29 and thought of doing my own sleuthing with some of Philippines’ retail beauty buyers. Not only is shopping for makeup part of their job description, they get first dibs on the newest product releases and beauty innovations, too!
I talked to Ina Jacinto (Business Head of BeautyMNL), Sol VIllamayor (Owner of DTC Makeup), and Lia Andrea Ramos (Co-founder and CEO of GlamourBox) who gamely shared their unique insights on the beauty industry as well as their best makeup finds.
How do you find new products? How do you know if they’re right for your store?
What are your runaway best-sellers? Which products didn’t work out so well at first, but turned out to be sleeper hits?
Which products in particular do you think people are missing out on? What are your current personal favorites from your store?
What should we expect from your store this year?
So there you go guys! We hope you enjoyed reading this as much as we enjoyed learning from these three amazing women. ^_^ Do visit their stores and you just might find something new to love!