What you need to know about Pink Sugar Cosmetics

A few months ago, Pink Sugar Cosmetics contacted me for a possible collaboration. "You'll love it,' Laveen Mirpuri, one of the owners, told me confidently. "We really worked hard on the formula, and we wanted to make something that we're proud of." Indeed, Pink Sugar offers high-quality yet affordable products with the most expensive one at only 699 bucks. You'll discover richly pigmented lip colors and eyeshadows, flattering blushes, and made-for-oily skin face bases when you visit Pink Sugar in Watsons stores.

Exciting right? Here's an overview of what to expect from this intriguing makeup brand! I got the whole line to play with over the weekend and I'd love to share my first impressions with y'all.

First things first: everything is manufactured in Taiwan. Taiwan is well-known for their color cosmetics and eyeliners in particular so it was no surprise that Pink Sugar's lippie line is pretty impressive, given that they're only P299 (for the HD Collection) and P349 (Creamy Mattes). There are 24 shades overall ranging from deep violets, hot pinks, and intense reds. You'll find some trendy fall colors as well as sassy brights in this range.

I haven't been able to swatch all shades but the ones I have been able to are opaque in one layer. The formula also wears well, at 3-4 hours before it starts to fade. Watch out for my full review and swatches of all the colors next week!

They've also got the Sugar Tint Lip & Cheek Tint (P349) which is a long-lasting color that promises to stay on all day. Will include a photo and swatches of this tomorrow in the post. Edit: Here ya go!


There are three bases to explore in Pink Sugar. The Dual Finish Face Powder (P499) is a light to mid-coverage powder with a silky, well-milled texture. I wouldn't call it foundation per se but it offers enough coverage for daily use. It comes in five shades.

There's also the It's Awesome BB Cream with SPF25 (P499). This has a light to medium coverage as well and sets completely - in other words, it's great for oily skin. I find that I have to work really fast though because it dries so quickly! This is best applied with a wet sponge to avoid streaking.

Lastly, my favorite: the Our Lil Secret Concealer (P299). It is so similar to the Make Up For Ever Full Cover Concealer that I loved many years ago. It has seriously heavy coverage and is extremely water-resistant! I wore it to tennis practice yesterday and it was almost fully intact after enduring heavy sweat for two hours. I'm so impressed! This comes in four shades for light to medium deep skin tones.

The Sweet Cheeks HD Cheek Color (P499) is also exciting. There are eight shades in all and if you know your blush lore, you'll know that some of these are near-dupes of massive cult favorites. *wink* I love the dupe of NARS Laguna (South Beach) and NARS Albatross (Sin City) in particular. There's also a dupe of NARS Orgasm (Paris Lights) and MAC Melba (Miss Independent) in this collection.

The Eye Candy Eye Shadow Palette (P699) is probably my favorite out of everything Pink Sugar has to offer though. For the price you get ten shades of intense, gorgeous eyeshadows. Unlike other palettes, the neutral EC-02 palette has no misses. I swear. If you know your MAC eyeshadows you can identify each one from memory. The texture and finish are virtually indistinguishable from the original!

I have yet to play with the more colourful EC-01 though so I'll update you on that next time.

Here is EC-01 in action. I didn't wear an eyeshadow base here, but look how vibrant the colors are! I also used the felt tip end of the Honey, I'm Good Eye Liner Duo (P349) to create my subtle cat eye. I have worn this eyeliner from 10am to 10pm and guys, it didn't smudge!

For this look I used all the bases, the eyeshadow palette, the eyeliner, South Beach to contour, Sin City to highlight, and the Creamy Matte Lipstick in Desire. <3 Hay Desire is so pretty. It's my perfect slightly earthy berry for this season.

So there you have it! Go on and check Pink Sugar Cosmetics when you visit Watsons in SM Aura, SM Makati, SM Manila, SM Fairview, SM Marilao, SM Clark, SM Lanang Premier Davao, SM Mall of Asia and Watsons Ayala Center Cebu. They are currently opening more branches so stay tuned for those! I'll update this post once the counters are ready. Tell me: what are your favorites so far? Anything you want to grab ASAP?

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*Price to be updated once I have the complete list.