Be prepared to see all pink this October as it's officially Breast Cancer Awareness Month! Avon is once again joining the fight against this deadly disease. Avon's 2015 Kiss Goodbye To Breast Cancer Campaign highlights the brand's belief that there’s no greater purpose for men and women alike than to lend their strength, courage, and hope to those afflicted by the disease.
According to Faith Fernandez-Mondejar, Avon Head for Asia Pacific Communications and Philippines PR and Communications, “Avon’s mission is to create a world with more empowered women, because empowered women bring more beauty to the world. For close to 130 years, Avon has been all about empowering women around the world: for women to achieve financial independence, and supporting the causes that impact women most, ending domestic violence, and of course, breast cancer.”
Actors Jennylyn Mercado and Rocco Nacino are Avon's ambassadors for this campaign. During the event, Jennylyn and Rocco read stories of breast cancer survivors who were also present in the room - everyone gave them a big round of applause! It's inspiring to see those strong women look happy and brave during that day. Rocco's own mother was there, who fought breast cancer for 16 years before finally triumphing against the odds.
Avon offers several ways for you to contribute to the fight. You can avail of the Pink Ribbon Underwire Bra, Over Nature Lipstick, and Skin So Soft (SSS) Soft & White Collagen Protector Whitening Hand & Body Lotion, the brand's featured fundraising products. Part of the proceeds will be donated to the PGH Breast Care Center.
Avon also invites all to step up and step out for a purpose this October 10, Saturday, by joining the Avon Walk and Run events at the SM Mall of Asia Grounds. This year commemorates 10 years of the Avon Walk in the Philippines – the 10th year on 10/10.
To join the walk, simply purchase the 2015 I Share the Fight Against Breast Cancer T-shirt from the Avon Representatives. A portion from each shirt sold goes towards the maintenance of the PGH Breast Care Center.
You may also join the 5K and 10K distance! To run, enlist at Chris Sports outlets (SM City BF, Glorietta 3, SM Mall of Asia, SM City North EDSA, and SM Megamall), Secondwind Running stores (Ortigas Home Depot and UP Teacher’s Village) or visit www.avon.com.ph.
Yes, it's a lot of information, so think of this post more as an announcement than anything else. ^_^ I do hope you can share it to your family and friends who want to join the campaign against breast cancer!