Introducing: Clinique Dramatically Different Moisturizing Lotion+

This week was supposed to be Skincare Week but with an impending trip I wasn't able to photograph everything in time! Oh well. I'll have a proper themed week next week once everything has settled down. ^_^ For today I will talk about the latest innovation from Clinique - a fresh take, rather, of one of their most-loved products of all time!

Clinique recently held an intimate and utterly dainty event at R-Space, Makati. The whole area was lit up in a soft honey glow, with accents of yellow on a cream background. It's such a lovingly styled event - something I always appreciate as it helps me sort of "feel" the brand better. I mean I know what it is and what kind of products it makes, but I am out for the story - not for a plain catalogue.

Clinique has always been known as a sort of clinical skincare brand. Modern, ascetic even. This time it is presenting a warmer, happier face to the world. Clinique loves good skin, but now it's all about good skin with a smile. :) I love it! They will have campaigns in the new future to further push this message.

Anyhoo! The launch was actually for the reformulated Clinique Dramatically Different Moisturizing Lotion+(P880/50ml and P1,900/125ml). This facial moisturizer has been around for a few decades now, so Clinique thought that it's high time for them to change the formula. The environment has changed and our skin is exposed to more stressors so the DDML needs to keep up with that.

This is a pretty basic moisturizer, with two main purposes: to strengthen the skin's moisture barrier and to boost the moisture delivered to the skin. It contains sunflower seed cake, barley extract and cucumber extract to improve the moisture barrier, and to increase resistance to environmental stresses. 

It also has glycerin, urea, and hyaluronic acid to boost overall moisture.

Kaye Fidolino of Clinique talking about the new features of DDML

I haven't tried it yet as I am breaking out at the moment, but I will as soon as my skin has calmed down. Still, I feel confident in recommending it to girls with dry to combination skin, especially those that meshed well with the old formula. Did you notice the price? Holy cakes, it's quite affordable for Clinique! Did a double-take there.

Anyway, gotta go now. Hope you found this post helpful! ^_^ Lemme know if you've tried the old DDML, and if you're psyched for the new one! It's coming out in August btw.

Thank you to the Clinique girls for always inviting me! Loved seeing all of you again!