Thoughts on Olay's mini-movie, Picture! Picture!
I was browsing Facebook earlier today when I saw a short film from Olay. John Lloyd Cruz was starring, so of course I had to see it! Haha. His leading lady is Olay's newest endorser, Narsha Duenas.
Synopsis: Chino is a wedding photographer, but lately he's been seeing a lady photobomber who is so white and beautiful that Chino deems his wedding pictures ruined. Watch!
The film is beautifully shot and John Lloyd is in his best element as usual. Narsha is obviously a fledgeling actress, but she's quite pretty, and that I suppose is the whole point of this advertisement slash short film. However, I am bothered by the fact that she is blindingly white. There's a bright light trained on her in every frame that has her in it. Couldn't they have taken it down a notch? Not only was the story highly improbable (really, crashing weddings because her mother's married life was a mess? What?) but the whiteness is just not natural. Surely a mere soap can't create such blinding white skin.
Also - wearing a white bride-y dress to a wedding? What a jerk move. I don't feel any sympathy for a woman who crashes weddings, photobombs the couple, and wears white show-stealing dresses in the process. She has serious issues there, man. Serious issues.
And then we come to the issue of whitening. I've discussed it so many times here so I won't repeat myself. :) I just want to say that I think it was handled with tact, unlike other past advertisements. There were no comparisons in this Olay video, no message that white skin is the only way to be beautiful. It's just about a pretty girl who is fair and possibly worth John Lloyd's lovesick, meaningful glances. I can take that.
What do you think? Did you like the film and the characters?