Project Vanity x pureDKNY Drop of Rose Contest: P30,000 worth of prizes!


The rose has symbolized many things through the centuries - eternal love, secrecy, unity, and even the turmoil of revolution. For you, a rose might have a more personal meaning. It may not even be something that you consciously choose; but when you enjoy a rose, you will forever be reminded of that soft first kiss or a memorable evening that could have happened years ago but is still fresh on your mind today.

That is the beauty of flowers. That's why we try to preserve them no matter how fleeting their lifespans are.

That said, DKNY has finally bottled their own version of this romantic flower's scent. Called pureDKNY Drop of Rose, they have created something akin to a garden full of blooming roses, with verdant green notes growing in the background as the fragrance deepens. If you love the pureDKNY line or just a fan of roses, this is something you must sniff stat! 

So! I have an exciting bit of news. DKNY has chosen Project Vanity to host a massive contest for their newest fragrance. We are giving away P30,000 worth of prizes to the lucky person who can make a creative, romantic video that shows the pureDKNY Rose's elegance and timelessness.

Here are the mechanics!

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A) Contestant must make a 20 to 30-second video that depicts the Rose’s elegance, timelessness and authenticity. They must show in the video how the Rose makes their lives sensual, passionate and romantic - or simply, how the Rose can show their special someone their pure LOVE.

B) Criteria for Judging (Total of 100%):

a. Creativity in using the pureDKNY a drop of rose concept- 30%

b. Originality- 15%

c. Timelessness and elegance- 20%

d. Quality of video - 10%

e. Crowd favorite- 25%

C) Submission of entries:

a. Email the link of your vimeo or youtube to Project Vanity at with subject “pureDKNY Rose Story Video Entry”

b. Include your NAME, ADRESS and MOBILE NUMBER

c. Last day of submission of entries is on MARCH 25, 2013. - EXTENDED APRIL 15

Announcement of winner: April 15, 2013


  • Visit to learn more about the pureDKNY Rose scent
  • Use hashtag #PureDNKYRosePH when promoting your post on Twitter and Instagram.

Prizes at stake:


  • Php 10,000 worth of Rustan’s GC
  • The complete pureDKNY line – Verbena, Vanilla and Rose (10,500) 
  • Overnight Executive Suite with breakfast buffet in Midas Hotel (12,995.41)


And that's it. Good luck!