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Estee Lauder Companies' Breast Cancer Campaign: "We're stronger together!"

Did you know that early detection of breast cancer can help you save your (or your loved one's) life? Once the symptoms have manifested, the cancer has a tendency to be larger and spread out. That's why it's important to screen your breasts early on, to increase the chances of completely curing the disease.

October as you know is Breast Cancer Awareness Month. Several brands have launched their pink campaigns, but my favorite will always be Estee Lauder's. I feel that they have a really effective campaign online and off; besides, the company was the one who made it trendy 21 years ago. 

This year, they have lit the fountain of the Manila Peninsula Hotel in pink! They also held an auction that aims to raise funds for the Philippine Foundation of Breast Care Inc., putting up luxury trips and items for bidding. This charity's goal is to build a breast cancer ward at the East Avenue Medical Center in Quezon City. 

You can also be part of the campaign by spreading awareness to your own communities. One way is via the official website, www.bcacampaign.com/strongertogether. Estee Lauder is encouraging us to take part of the conversation on how to fight breast cancer, by having us create our personal circles of strength with our families and friends. 

Always remember: we're stronger together. Spread awareness and save lives. :)

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