Love: Shu Uemura Ultimate Natural Mascara in Dark Brown

I've been meaning to do this for a while now but I've just never gotten the chance. I keep bumping it off for some newfangled thing or another. But today, I will finally reveal my favorite everyday mascara after months - months! - of using it. 

It's the Shu Uemura Ultimate Natural Mascara in Dark Brown. :) I always reach for this when I need a brown, beautifying mascara, and here's why!

What I love about the product 

• As the name promises, it looks super natural and clean while magnifying your lashes. Just look at the photos. Two coats, no more, and I get such beautiful lashes.
• Keeps the curl of my lash hairs ALL DAY. No drooping here. It's best used with the Shu Uemura curler, another great love of mine.

• It's never goopy or clumpy. It scoops up and applies the right amount of product.
• Smudges minimally, never runs.
• My favorite part: this can be washed off with water and soap. It's not waterproof yes but it won't budge until you rub it.
• Doesn't feel heavy on the lashes.
• Very easy to work with - you don't need to use any special tricks to get a good finish.
• Dries quickly, but not super fast that you won't get the chance to get the volume going.

Brush doesn't look special at all, but it does a great job of coating and coaxing your lashes into existence

Ta-dah!

 

What I don't like 

• I suppose it can be cheaper! But Shu is Shu. 

Recommendations

Big, look-at-me lashes are perfect for evenings out, but during the day, it's best not to look like you're trying too hard. Don't wear too much makeup at the office or for casual outings - subtlety is key!

Dark Brown is indeed a deep brown color. Not quite as harsh and startling as black.

That said, the best mascara for that purpose is the Shu Uemura Ultimate Natural Mascara in Dark Brown. It enhances the lashes but not in a way that's in your face. I do love that it's easy to remove even though it stays on cleanly during the day! Use two coats and focus on the base, narrowing at the tips. :)

Verdict

Love it. Like I said above, I always reach for this when I want an effortless look (but of course we know it's not effortless, right?). I panic slightly when I can't find it!

So, what's your favorite everyday mascara?

Comments

[Kari]

Hi Liz, how does this compare to the Clinique High Impact mascara in your opinion? I bought it from Duty Free and, well, I was kinda underwhelmed at first, haha.

[Liz Lanuzo]

Hi Kari! Actually they're similar in a lot of ways. You don't have to layer as much with this Shu mascara though; with High Impact you need to do a few coats.

[Sabrina]

Covergirl lash blast + blinc kiss me mascara. I have really watery eyes and blinc is the only mascara that will not budge on me ever. It's useless for volume/ length so I apply it over the cg lash blast which works well for natural looking lashes.

[Nicole Ann Valladolid]

Never tried a Dark Brown Mascara. I agree with you "I suppose it can be cheaper! But Shu is Shu. " I hope I could try this one. <3

[Ica]

Hahahaha I love the punch line at the end of the post! :)))
My hair is black, so I was wondering if I can pull off this brown mascara look. Can I? Won't it look fake or too obvious? Thanks Liz! :)