Estee Lauder CyberWhite Brilliant Cells launch
Estee Lauder is essentially a Western brand, but you have to give them props for being responsive to Asian needs. More than just whitening, we are obsessed with achieving brighter, more even skin. That concern is something tha Estee Lauder seeks to address with its reformulated, Asia and Europe-exclusive CyberWhite Brilliant Cells line.
According to Estee Lauder, there are four key factors that contribute to dullness and discoloration of Asian skin: dehydration, uneven skin texture, disorganized collagen and poor microcirculation.
Estée Lauder’s scientists developed a comprehensive and advanced brightening system ever with NEW CyberWhite Brilliant Cells. Incorporating exclusive Full Spectrum Brightening technologies, Estée Lauder now addresses the four key factors that contribute to dullness and discoloration to reveal translucent, luminous skin, while highly targeted Anti-Spot technologies address all four key dark spots that can cloud your complexion. This powerful system helps reveal fresher, fairer, brighter cells delivering full spectrum brightening results to illuminate every facet of skin for a beautiful translucency and luminosity that seems to radiate from deep within.
Liz of Estee Lauder discussing CyberWhite
The launch was short and sweet, with guests having delicious canapes from Bizu while the Estee Lauder girls talk about their latest product. The patent-pending CyberWhite line offers a 5-step system (cleanse, prepare, repair, moisturize, and protect) and features a scent that is designed to embody the color white. It is for girls in their early 20s and 30s who has dry to oily skin, and is very conscious about sun protection.
In fairness, the CyberWhite line is quite affordable when compared to other Estee Lauder lines. The moisturizer I think is less than P3,000, while the serum (the most expensive product in the line) is at P5,000. Other products in EL can go up to P13,500!
Aside from the skincare line, EL also has a CyberWhite makeup line:
- Full Spectrum Brightening Powder Makeup SPF 25/PA+++
- Advanced Brightening GelCreme Makeup SPF 21/PA+
- Extra Brightening Concealer SPF 35/PA++
- Extra Brightening Loose Powder SPF 15/PA++
Here's a great tip in incorporating your brightening skincare with your makeup: combine a small amount of the serum or moisturizer with your foundation, and spread evenly on your face! That way, you're hitting two birds with one stone.
Frances, Shen, me, Kim, and Liz
TDF Bizu chocolates
Kim and I
Interested in the CyberWhite line? What products do you already use specifically for brightening and blemishes? Spill!